Service Quality, Visitor Satisfaction And Behavioural Intentions Towards Public Museums In Malaysia

Museum, as a niche product of Malaysia‟s cultural heritage tourism industry, is one of the sectors that could promote the growth of the tourism industry in the country. Given the increasing competitive phenomenon of the tourism industry, this study aimed to assess the visitors‟ perceptions of the se...

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Bibliographic Details
Main Author: Lau , Pei Mey
Format: Thesis
Published: 2011
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