Evaluating The Effectiveness Of Anti-Smoking Messages On Knowledge About Health Effects, Negative Thinking And Behaviour Among Malaysians

Tobacco use has been identified as the leading cause of death and disability in the world. In Malaysia, overall (age ≥15 years) smoking prevalence of 23.2%, with male smoking rate is 44.6%. Among teenagers, 15% indicated as experimenters, another 8% confessed to being regular smokers. Smoking-relat...

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Bibliographic Details
Main Author: Zawahir, Mohamed Shukry
Format: Thesis
Language:English
Published: 2012
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Online Access:http://eprints.usm.my/42040/1/MOHAMED_SHUKRY_ZAWAHIR.pdf
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Summary:Tobacco use has been identified as the leading cause of death and disability in the world. In Malaysia, overall (age ≥15 years) smoking prevalence of 23.2%, with male smoking rate is 44.6%. Among teenagers, 15% indicated as experimenters, another 8% confessed to being regular smokers. Smoking-related diseases had caused 35% of the death in Government hospitals in 2006. The Malaysian government launched a comprehensive national anti-smoking media campaign called “Tak Nak” in targeting at children, youth, women as well as smokers and the non-smokers.