The effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development.

Kejayaan keluaran baharu sangat penting kepada keunggulan organisasi dalam persekitaran yang pantas berubah. Tujuan kajian ini ialah untuk menyiasat kesan tiga dimensi orientasi pasaran, khususnya, penjanaan perisikan pasaran, penyebaran perisikan pasaran, dan daya gerak balas firma kepada perisikan...

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Main Author:	Wangbenmad, Chutima
Format:	Thesis
Language:	English
Published:	2011
Subjects:	HD28-70 Management Industrial Management
Online Access:	http://eprints.usm.my/43080/1/Pages_from_THE_EFFECT_OF_MARKET_ORIENTATION_ON_NEW_PRODUCT.pdf
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id	my-usm-ep.43080
record_format	uketd_dc
spelling	my-usm-ep.430802018-11-29T08:29:26Z The effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development. 2011-08 Wangbenmad, Chutima HD28-70 Management. Industrial Management Kejayaan keluaran baharu sangat penting kepada keunggulan organisasi dalam persekitaran yang pantas berubah. Tujuan kajian ini ialah untuk menyiasat kesan tiga dimensi orientasi pasaran, khususnya, penjanaan perisikan pasaran, penyebaran perisikan pasaran, dan daya gerak balas firma kepada perisikan pasaran ke atas prestasi keluaran baharu dalam pasaran. New product success is important for organizational survival in rapidly changing environments. The aims of this study is to investigate the impact of three dimensions of market orientation (MO), namely generation of market intelligence, dissemination and responsiveness on the success of new product in the marketplace. 2011-08 Thesis http://eprints.usm.my/43080/ http://eprints.usm.my/43080/1/Pages_from_THE_EFFECT_OF_MARKET_ORIENTATION_ON_NEW_PRODUCT.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Pengurusan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HD28-70 Management Industrial Management
spellingShingle	HD28-70 Management Industrial Management Wangbenmad, Chutima The effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development.
description	Kejayaan keluaran baharu sangat penting kepada keunggulan organisasi dalam persekitaran yang pantas berubah. Tujuan kajian ini ialah untuk menyiasat kesan tiga dimensi orientasi pasaran, khususnya, penjanaan perisikan pasaran, penyebaran perisikan pasaran, dan daya gerak balas firma kepada perisikan pasaran ke atas prestasi keluaran baharu dalam pasaran. New product success is important for organizational survival in rapidly changing environments. The aims of this study is to investigate the impact of three dimensions of market orientation (MO), namely generation of market intelligence, dissemination and responsiveness on the success of new product in the marketplace.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Wangbenmad, Chutima
author_facet	Wangbenmad, Chutima
author_sort	Wangbenmad, Chutima
title	The effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development.
title_short	The effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development.
title_full	The effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development.
title_fullStr	The effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development.
title_full_unstemmed	The effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development.
title_sort	effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development.
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Pengurusan
publishDate	2011
url	http://eprints.usm.my/43080/1/Pages_from_THE_EFFECT_OF_MARKET_ORIENTATION_ON_NEW_PRODUCT.pdf
_version_	1747821160377090048

The effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development.

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