Sustainability Of Small And Medium Budget Hotel Operators In The East Coast Of Peninsular Malaysia

Tourism is a significant industry in Malaysia. Small and medium budget hotel (SMBH) operators play a significant role to support the success of the tourism industry. This thesis explores the sustainability aspects of SMBH operators of the three states in the East Coast of Peninsular Malaysia. Among...

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Main Author: Sukarno, Siti Zaleha Mohd
Format: Thesis
Language:English
Published: 2010
Subjects:
Online Access:http://eprints.usm.my/43088/1/Siti_Zaleha_Binti_Mohd_Sukarno24.pdf
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spelling my-usm-ep.430882019-04-12T05:26:52Z Sustainability Of Small And Medium Budget Hotel Operators In The East Coast Of Peninsular Malaysia 2010-06 Sukarno, Siti Zaleha Mohd TH1-9745 Building construction Tourism is a significant industry in Malaysia. Small and medium budget hotel (SMBH) operators play a significant role to support the success of the tourism industry. This thesis explores the sustainability aspects of SMBH operators of the three states in the East Coast of Peninsular Malaysia. Among the factors explored were the owners/managers demographic profiles, their entrepreneurship characteristics and internal and external management factors influencing their business performance. Data were collected using the multi-methods approach, comprising questionnaire survey and face-to-face interview. A total of 48 SMBH operators were involved in the survey and only six respondents agreed to be interviewed. The localities of the research covered the three major urban centres in the East Coast of Peninsular Malaysia, namely Kota Bharu, Kuala Terengganu and Kuantan. The results show that majority of the owners/managers of the budget hotels were male, married and Malays, and they used their own resources to start and build up their businesses. 2010-06 Thesis http://eprints.usm.my/43088/ http://eprints.usm.my/43088/1/Siti_Zaleha_Binti_Mohd_Sukarno24.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Perumahan, Banggunan & Perancangan
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic TH1-9745 Building construction
spellingShingle TH1-9745 Building construction
Sukarno, Siti Zaleha Mohd
Sustainability Of Small And Medium Budget Hotel Operators In The East Coast Of Peninsular Malaysia
description Tourism is a significant industry in Malaysia. Small and medium budget hotel (SMBH) operators play a significant role to support the success of the tourism industry. This thesis explores the sustainability aspects of SMBH operators of the three states in the East Coast of Peninsular Malaysia. Among the factors explored were the owners/managers demographic profiles, their entrepreneurship characteristics and internal and external management factors influencing their business performance. Data were collected using the multi-methods approach, comprising questionnaire survey and face-to-face interview. A total of 48 SMBH operators were involved in the survey and only six respondents agreed to be interviewed. The localities of the research covered the three major urban centres in the East Coast of Peninsular Malaysia, namely Kota Bharu, Kuala Terengganu and Kuantan. The results show that majority of the owners/managers of the budget hotels were male, married and Malays, and they used their own resources to start and build up their businesses.
format Thesis
qualification_level Master's degree
author Sukarno, Siti Zaleha Mohd
author_facet Sukarno, Siti Zaleha Mohd
author_sort Sukarno, Siti Zaleha Mohd
title Sustainability Of Small And Medium Budget Hotel Operators In The East Coast Of Peninsular Malaysia
title_short Sustainability Of Small And Medium Budget Hotel Operators In The East Coast Of Peninsular Malaysia
title_full Sustainability Of Small And Medium Budget Hotel Operators In The East Coast Of Peninsular Malaysia
title_fullStr Sustainability Of Small And Medium Budget Hotel Operators In The East Coast Of Peninsular Malaysia
title_full_unstemmed Sustainability Of Small And Medium Budget Hotel Operators In The East Coast Of Peninsular Malaysia
title_sort sustainability of small and medium budget hotel operators in the east coast of peninsular malaysia
granting_institution Universiti Sains Malaysia
granting_department Pusat Pengajian Perumahan, Banggunan & Perancangan
publishDate 2010
url http://eprints.usm.my/43088/1/Siti_Zaleha_Binti_Mohd_Sukarno24.pdf
_version_ 1747821161355411456