Effects Of Expectation, Perception, Disconfirmation, Satisfaction, Brand Trust, And Risk Perception On Premium Bottled Water Repurchase Intention Among Consumers In Nigeria

Repurchase intention is associated with low operating costs, improved profitability, competitive advantage, and long-term business growth. Retaining positive repurchase intention among existing consumers requires businesses to invest in strategies that maximize consumers satisfaction. However, repur...

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Main Author:	Oteino, Ojatta Dominic
Format:	Thesis
Language:	English
Published:	2018
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/43994/1/OJATTA%20DOMINIC%20OTEINO.pdf
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id	my-usm-ep.43994
record_format	uketd_dc
spelling	my-usm-ep.439942019-04-12T05:24:50Z Effects Of Expectation, Perception, Disconfirmation, Satisfaction, Brand Trust, And Risk Perception On Premium Bottled Water Repurchase Intention Among Consumers In Nigeria 2018-07 Oteino, Ojatta Dominic HF5001-6182 Business Repurchase intention is associated with low operating costs, improved profitability, competitive advantage, and long-term business growth. Retaining positive repurchase intention among existing consumers requires businesses to invest in strategies that maximize consumers satisfaction. However, repurchase intention is too often negative or non-existent even where consumers are satisfied. Previous research report significant effects of expectation, disconfirmation, perception, satisfaction, brand trust, and risk perception on consumers repurchase intention. Nonetheless, there is lack of research on how the relationships amongst these factors impact consumers repurchase intention of premium bottled water (PBW). Grounded on the Expectation Disconfirmation Theory, this study investigates the effects of expectation, expectation disconfirmation, perception, satisfaction, brand trust, and risk perception on consumers repurchase intention of PBW brands in Nigeria. 2018-07 Thesis http://eprints.usm.my/43994/ http://eprints.usm.my/43994/1/OJATTA%20DOMINIC%20OTEINO.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Oteino, Ojatta Dominic Effects Of Expectation, Perception, Disconfirmation, Satisfaction, Brand Trust, And Risk Perception On Premium Bottled Water Repurchase Intention Among Consumers In Nigeria
description	Repurchase intention is associated with low operating costs, improved profitability, competitive advantage, and long-term business growth. Retaining positive repurchase intention among existing consumers requires businesses to invest in strategies that maximize consumers satisfaction. However, repurchase intention is too often negative or non-existent even where consumers are satisfied. Previous research report significant effects of expectation, disconfirmation, perception, satisfaction, brand trust, and risk perception on consumers repurchase intention. Nonetheless, there is lack of research on how the relationships amongst these factors impact consumers repurchase intention of premium bottled water (PBW). Grounded on the Expectation Disconfirmation Theory, this study investigates the effects of expectation, expectation disconfirmation, perception, satisfaction, brand trust, and risk perception on consumers repurchase intention of PBW brands in Nigeria.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Oteino, Ojatta Dominic
author_facet	Oteino, Ojatta Dominic
author_sort	Oteino, Ojatta Dominic
title	Effects Of Expectation, Perception, Disconfirmation, Satisfaction, Brand Trust, And Risk Perception On Premium Bottled Water Repurchase Intention Among Consumers In Nigeria
title_short	Effects Of Expectation, Perception, Disconfirmation, Satisfaction, Brand Trust, And Risk Perception On Premium Bottled Water Repurchase Intention Among Consumers In Nigeria
title_full	Effects Of Expectation, Perception, Disconfirmation, Satisfaction, Brand Trust, And Risk Perception On Premium Bottled Water Repurchase Intention Among Consumers In Nigeria
title_fullStr	Effects Of Expectation, Perception, Disconfirmation, Satisfaction, Brand Trust, And Risk Perception On Premium Bottled Water Repurchase Intention Among Consumers In Nigeria
title_full_unstemmed	Effects Of Expectation, Perception, Disconfirmation, Satisfaction, Brand Trust, And Risk Perception On Premium Bottled Water Repurchase Intention Among Consumers In Nigeria
title_sort	effects of expectation, perception, disconfirmation, satisfaction, brand trust, and risk perception on premium bottled water repurchase intention among consumers in nigeria
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Siswazah Perniagaan
publishDate	2018
url	http://eprints.usm.my/43994/1/OJATTA%20DOMINIC%20OTEINO.pdf
_version_	1747821315259105280

Effects Of Expectation, Perception, Disconfirmation, Satisfaction, Brand Trust, And Risk Perception On Premium Bottled Water Repurchase Intention Among Consumers In Nigeria

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