The Effect Of Attractiveness Factors On Mall Shoppers’ Satisfaction In Jordan
Shopping malls have turned into be a vibrant milieu for business with a wide–ranging impact on traders, retailers, and shoppers, who are attracted to modern malls not only to do shopping, but also to enjoy the recreational facilities and services. Due to the growing interest of shoppers in sho...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.usm.my/44007/1/Thair%20Abed%20Alrahman%20Mohamed%20Habbosh24.pdf |
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| Summary: | Shopping malls have turned into be a vibrant milieu for business with a wide–ranging
impact on traders, retailers, and shoppers, who are attracted to modern malls not only
to do shopping, but also to enjoy the recreational facilities and services. Due to the
growing interest of shoppers in shopping malls in Jordan, and to the importance of
such project to the overall economy of the country as a whole, it has become
contingent to examine the current statues of both shopping malls and shoppers'
interests and desires to achieve an utter success in various related walks. In this vein, it
has been noticed that only few studies have investigated the effect of attractiveness
factors on shoppers' satisfaction in Jordan. Accordingly, the researcher has stepped
forward to bridge the gap of lack of updated knowledge in this respect. That is to say,
the present study will tackle in detail the effect of eight attractiveness factors on
shoppers' satisfaction in selected Jordanian malls. Such a study requires first
identifying the available attractive factors in the selected malls. Second, showing the
extent to which the available attractiveness factors affect achieving shoppers'
satisfaction. For the purpose of achieving the objectives of this study, questionnaire
surveys have been used to measure shopper's satisfaction. The questionnaire
instruments are an adaptation of the previous studies'. They contain (57) items
distributed on (9) domains. As for the sample of the study, it consists of (775)
shoppers who visit malls frequently. The chosen malls represent the biggest four malls
in Jordan. These include the following: Mecca Mall, Mukhtar Mall, Sameh Mall and
Arabella Mall. |
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