Factor Of Consumers Attitude Toward Mobile Advertising
This study demonstrate the adaption of Theory of Reasoned Action (TRA), Technology Acceptance Model and Web Advertising Model to examine how technology-related factors and web advertising model influence Malaysian consumer's attitude toward mobile advertising and lead to consumer's purchas...
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Main Author: | Sea, Su Yee |
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Format: | Thesis |
Language: | English |
Published: |
2014
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Subjects: | |
Online Access: | http://eprints.usm.my/44382/1/SEA%20SU%20YEE.pdf |
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