Factors Favouring Purchase Intention Of Hybrid Cars: An Empirical Study In Malaysia

Global warming due to the impact of carbon dioxide has reached an alarming level. Primarily road transport is one of the main contributors to release carbon dioxide in the world. With the advancement of technology, variety of environmental friendly products exists in the market. One of them is the h...

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Main Author:	Wong, Wei Yun
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/44384/1/WONG%20WEI%20YUN.pdf
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id	my-usm-ep.44384
record_format	uketd_dc
spelling	my-usm-ep.443842019-05-23T01:11:32Z Factors Favouring Purchase Intention Of Hybrid Cars: An Empirical Study In Malaysia 2014 Wong, Wei Yun HF5001-6182 Business Global warming due to the impact of carbon dioxide has reached an alarming level. Primarily road transport is one of the main contributors to release carbon dioxide in the world. With the advancement of technology, variety of environmental friendly products exists in the market. One of them is the hybrid car; it is powered using combination of engine and battery. It is a promising product to control global warming. Thus, this project of work aims to identify the factors leading to hybrid car purchase intentions among Malaysian nationals. The factors that were examined in this study are environmental attitude, social influence, and awareness of responsibility while the moderating variable is the past experiences of non-hybrid car. 2014 Thesis http://eprints.usm.my/44384/ http://eprints.usm.my/44384/1/WONG%20WEI%20YUN.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Wong, Wei Yun Factors Favouring Purchase Intention Of Hybrid Cars: An Empirical Study In Malaysia
description	Global warming due to the impact of carbon dioxide has reached an alarming level. Primarily road transport is one of the main contributors to release carbon dioxide in the world. With the advancement of technology, variety of environmental friendly products exists in the market. One of them is the hybrid car; it is powered using combination of engine and battery. It is a promising product to control global warming. Thus, this project of work aims to identify the factors leading to hybrid car purchase intentions among Malaysian nationals. The factors that were examined in this study are environmental attitude, social influence, and awareness of responsibility while the moderating variable is the past experiences of non-hybrid car.
format	Thesis
qualification_level	Master's degree
author	Wong, Wei Yun
author_facet	Wong, Wei Yun
author_sort	Wong, Wei Yun
title	Factors Favouring Purchase Intention Of Hybrid Cars: An Empirical Study In Malaysia
title_short	Factors Favouring Purchase Intention Of Hybrid Cars: An Empirical Study In Malaysia
title_full	Factors Favouring Purchase Intention Of Hybrid Cars: An Empirical Study In Malaysia
title_fullStr	Factors Favouring Purchase Intention Of Hybrid Cars: An Empirical Study In Malaysia
title_full_unstemmed	Factors Favouring Purchase Intention Of Hybrid Cars: An Empirical Study In Malaysia
title_sort	factors favouring purchase intention of hybrid cars: an empirical study in malaysia
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Siswazah Perniagaan
publishDate	2014
url	http://eprints.usm.my/44384/1/WONG%20WEI%20YUN.pdf
_version_	1747821367956340736

Factors Favouring Purchase Intention Of Hybrid Cars: An Empirical Study In Malaysia

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