Creating Sustainable Competitive Advantage Through Service Innovation: A Case Study Of Poslaju In Pos Malaysia Berhad

POS Malaysia Berhad is a premier postal service provider in Malaysia. POS Malaysia Berhad provides postal services throughout Malaysia; handling million of mail and items per day through a network of over 1,000 touch points countrywide includes Pos Malaysia Outlets, Pos Minis, Pos24 (Self-service Te...

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Main Author: Md Yussoff, Yusliza
Format: Thesis
Language:English
Published: 2014
Subjects:
Online Access:http://eprints.usm.my/44385/1/YUSLIZA%20BINTI%20MD%20YUSSOFF.pdf
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spelling my-usm-ep.443852019-05-23T01:15:37Z Creating Sustainable Competitive Advantage Through Service Innovation: A Case Study Of Poslaju In Pos Malaysia Berhad 2014 Md Yussoff, Yusliza HF5001-6182 Business POS Malaysia Berhad is a premier postal service provider in Malaysia. POS Malaysia Berhad provides postal services throughout Malaysia; handling million of mail and items per day through a network of over 1,000 touch points countrywide includes Pos Malaysia Outlets, Pos Minis, Pos24 (Self-service Terminal), Post-On-Wheels (Mobile Outlets), postal agents and stamp agents. The evolution of technology over the years saw the emergence of digital media or internet changing the customer behaviours. According to annual report 2013, POS Malaysia Berhad service changed from traditional postal services to becoming one-stop provider of communications, 2014 Thesis http://eprints.usm.my/44385/ http://eprints.usm.my/44385/1/YUSLIZA%20BINTI%20MD%20YUSSOFF.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Md Yussoff, Yusliza
Creating Sustainable Competitive Advantage Through Service Innovation: A Case Study Of Poslaju In Pos Malaysia Berhad
description POS Malaysia Berhad is a premier postal service provider in Malaysia. POS Malaysia Berhad provides postal services throughout Malaysia; handling million of mail and items per day through a network of over 1,000 touch points countrywide includes Pos Malaysia Outlets, Pos Minis, Pos24 (Self-service Terminal), Post-On-Wheels (Mobile Outlets), postal agents and stamp agents. The evolution of technology over the years saw the emergence of digital media or internet changing the customer behaviours. According to annual report 2013, POS Malaysia Berhad service changed from traditional postal services to becoming one-stop provider of communications,
format Thesis
qualification_level Master's degree
author Md Yussoff, Yusliza
author_facet Md Yussoff, Yusliza
author_sort Md Yussoff, Yusliza
title Creating Sustainable Competitive Advantage Through Service Innovation: A Case Study Of Poslaju In Pos Malaysia Berhad
title_short Creating Sustainable Competitive Advantage Through Service Innovation: A Case Study Of Poslaju In Pos Malaysia Berhad
title_full Creating Sustainable Competitive Advantage Through Service Innovation: A Case Study Of Poslaju In Pos Malaysia Berhad
title_fullStr Creating Sustainable Competitive Advantage Through Service Innovation: A Case Study Of Poslaju In Pos Malaysia Berhad
title_full_unstemmed Creating Sustainable Competitive Advantage Through Service Innovation: A Case Study Of Poslaju In Pos Malaysia Berhad
title_sort creating sustainable competitive advantage through service innovation: a case study of poslaju in pos malaysia berhad
granting_institution Universiti Sains Malaysia
granting_department Pusat Pengajian Siswazah Perniagaan
publishDate 2014
url http://eprints.usm.my/44385/1/YUSLIZA%20BINTI%20MD%20YUSSOFF.pdf
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