Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case Of 1881 Chong Tian Cultural Hotel

1881 Chong Tian Cultural Hotel business is identified to be running in loss since it’s establishment; loss about USD53.7k in year 2011. The business issue needs to be addressed in order to reduce the losses before it become worsen and impacts the business as overall. Based on the research done, the...

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Main Authors:	Mahmood, Amalina, Venugopal, Malini, Roslan, Naj Rizal
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/44433/1/AMALINA%20MAHMOOD.pdf
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id	my-usm-ep.44433
record_format	uketd_dc
spelling	my-usm-ep.444332019-05-30T01:10:43Z Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case Of 1881 Chong Tian Cultural Hotel 2014 Mahmood, Amalina Venugopal, Malini Roslan, Naj Rizal HF5001-6182 Business 1881 Chong Tian Cultural Hotel business is identified to be running in loss since it’s establishment; loss about USD53.7k in year 2011. The business issue needs to be addressed in order to reduce the losses before it become worsen and impacts the business as overall. Based on the research done, the main root causes are due to poor cultural service quality and poor marketing strategies. The hotel had failed to reflect the uniqueness of the heritage and cultural values in its service delivery in terms of the hotel’s ambience, cultural service and cultural infrastructure. 2014 Thesis http://eprints.usm.my/44433/ http://eprints.usm.my/44433/1/AMALINA%20MAHMOOD.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Mahmood, Amalina Venugopal, Malini Roslan, Naj Rizal Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case Of 1881 Chong Tian Cultural Hotel
description	1881 Chong Tian Cultural Hotel business is identified to be running in loss since it’s establishment; loss about USD53.7k in year 2011. The business issue needs to be addressed in order to reduce the losses before it become worsen and impacts the business as overall. Based on the research done, the main root causes are due to poor cultural service quality and poor marketing strategies. The hotel had failed to reflect the uniqueness of the heritage and cultural values in its service delivery in terms of the hotel’s ambience, cultural service and cultural infrastructure.
format	Thesis
qualification_level	Master's degree
author	Mahmood, Amalina Venugopal, Malini Roslan, Naj Rizal
author_facet	Mahmood, Amalina Venugopal, Malini Roslan, Naj Rizal
author_sort	Mahmood, Amalina
title	Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case Of 1881 Chong Tian Cultural Hotel
title_short	Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case Of 1881 Chong Tian Cultural Hotel
title_full	Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case Of 1881 Chong Tian Cultural Hotel
title_fullStr	Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case Of 1881 Chong Tian Cultural Hotel
title_full_unstemmed	Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case Of 1881 Chong Tian Cultural Hotel
title_sort	enhancing georgetown’s heritage boutique hotel marketing strategies: the case of 1881 chong tian cultural hotel
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Siswazah Perniagaan
publishDate	2014
url	http://eprints.usm.my/44433/1/AMALINA%20MAHMOOD.pdf
_version_	1747821371131428864

Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case Of 1881 Chong Tian Cultural Hotel

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