Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case Of 1881 Chong Tian Cultural Hotel
1881 Chong Tian Cultural Hotel business is identified to be running in loss since it’s establishment; loss about USD53.7k in year 2011. The business issue needs to be addressed in order to reduce the losses before it become worsen and impacts the business as overall. Based on the research done, the...
Saved in:
Main Authors: | Mahmood, Amalina, Venugopal, Malini, Roslan, Naj Rizal |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2014
|
Subjects: | |
Online Access: | http://eprints.usm.my/44433/1/AMALINA%20MAHMOOD.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Environmental Management Practices for Hotels in Malaysia
by: Hooi, Tang Yee
Published: (2011) -
Design influence on boutique hotel guest experience : a case study of Boutique Hotel Rosa Malacca, Malaysia
by: Zhang, Ying Ju
Published: (2019) -
Factors Influencing Biodiversity Reporting In Hotel Industry
by: Haji Mahyuddin, Edzuwyn Fathin
Published: (2015) -
Service Quality and Customer Satisfaction in the Hotel Industry
by: Nur Asyura, Muhamad
Published: (2010) -
Antecedents Of Organizational Commitment: A Study Among The Hotels In Malaysia
by: Asokan, Kartiban
Published: (2014)