Marketing Strategies for Fabrication Operational Processes: The Case of Press Shop Sdn Bhd

Marketing Strategies for Fabrication Operational Processes: The Case of Press Shop Sdn Bhd

Press Shop Sdn. Bhd. was established in 1995 in order to fulfill their contract obligation to their major customer, Rhombus Caster Sdn. Bhd. Throughout the year until now, their market dominated by fulfilling their contract job to Rhombus Caster with about 80% from total revenue. From literature we...

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Main Authors: Ho, Chee Poh, Marthadam, Baliah, Razmi, Bustaman Mazuki
Format: Thesis
Language:English
Published: 2014
Subjects:
HF5001-6182 Business
Online Access:http://eprints.usm.my/44441/1/HO%20CHEE%20POH.pdf
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id my-usm-ep.44441
record_format uketd_dc
spelling my-usm-ep.444412019-05-30T01:54:51Z Marketing Strategies for Fabrication Operational Processes: The Case of Press Shop Sdn Bhd 2014 Ho, Chee Poh Marthadam, Baliah Razmi, Bustaman Mazuki HF5001-6182 Business Press Shop Sdn. Bhd. was established in 1995 in order to fulfill their contract obligation to their major customer, Rhombus Caster Sdn. Bhd. Throughout the year until now, their market dominated by fulfilling their contract job to Rhombus Caster with about 80% from total revenue. From literature we found that too much depending on major customer might jeopardized business sustainability as it could vanishing company revenue if something happen to major customer or major customer has change their business direction. From perspective of SMEs’ overview, local SMEs’ not really bother about business and marketing strategy. 2014 Thesis http://eprints.usm.my/44441/ http://eprints.usm.my/44441/1/HO%20CHEE%20POH.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Ho, Chee Poh
Marthadam, Baliah
Razmi, Bustaman Mazuki
Marketing Strategies for Fabrication Operational Processes: The Case of Press Shop Sdn Bhd
description Press Shop Sdn. Bhd. was established in 1995 in order to fulfill their contract obligation to their major customer, Rhombus Caster Sdn. Bhd. Throughout the year until now, their market dominated by fulfilling their contract job to Rhombus Caster with about 80% from total revenue. From literature we found that too much depending on major customer might jeopardized business sustainability as it could vanishing company revenue if something happen to major customer or major customer has change their business direction. From perspective of SMEs’ overview, local SMEs’ not really bother about business and marketing strategy.
format Thesis
qualification_level Master's degree
author Ho, Chee Poh
Marthadam, Baliah
Razmi, Bustaman Mazuki
author_facet Ho, Chee Poh
Marthadam, Baliah
Razmi, Bustaman Mazuki
author_sort Ho, Chee Poh
title Marketing Strategies for Fabrication Operational Processes: The Case of Press Shop Sdn Bhd
title_short Marketing Strategies for Fabrication Operational Processes: The Case of Press Shop Sdn Bhd
title_full Marketing Strategies for Fabrication Operational Processes: The Case of Press Shop Sdn Bhd
title_fullStr Marketing Strategies for Fabrication Operational Processes: The Case of Press Shop Sdn Bhd
title_full_unstemmed Marketing Strategies for Fabrication Operational Processes: The Case of Press Shop Sdn Bhd
title_sort marketing strategies for fabrication operational processes: the case of press shop sdn bhd
granting_institution Universiti Sains Malaysia
granting_department Pusat Pengajian Siswazah Perniagaan
publishDate 2014
url http://eprints.usm.my/44441/1/HO%20CHEE%20POH.pdf
_version_ 1747821372850044928

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