A Case Study On Improving Business To Business Warranty Returns Warehouse Dock To Receipt Throughput Time In Sustaining Customers Satisfaction
Leading manufacturers in various industries are focusing on improving the reverse logistics process in order to recapture revenue and retain customers. Warranty returns plays a vital role in the entire supply chain network. It delivers value by enhancing higher levels of customer loyalty & reten...
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.usm.my/44452/1/LEE%20KOK%20PENG.pdf |
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| Summary: | Leading manufacturers in various industries are focusing on improving the reverse logistics process in order to recapture revenue and retain customers. Warranty returns plays a vital role in the entire supply chain network. It delivers value by enhancing higher levels of customer loyalty & retention. The management project case study takes a vertical look at reverse logistics, examining the warranty returns challenges faced by the reverse logistics division in a well-known semiconductor corporation. |
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