Factors Contributing To Customer Complaints In PCR (Professional Commercial Radio) Software R&D: A Case Of Motorola Solutions Penang
Customer complaints naturally reflect customer dissatisfaction. From a business perspective, customer complaints are a sign indicating the presence of problems that needs to be resolved at the soonest possible time. Uncovering what is causing the customer complaints presents an opportunity to improv...
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my-usm-ep.444762019-05-31T01:28:22Z Factors Contributing To Customer Complaints In PCR (Professional Commercial Radio) Software R&D: A Case Of Motorola Solutions Penang 2014 N.Kasavan, Shobana Menon Khew, Ying Ye K.A. Ahamed Meeran, Hamid Kareem HF5001-6182 Business Customer complaints naturally reflect customer dissatisfaction. From a business perspective, customer complaints are a sign indicating the presence of problems that needs to be resolved at the soonest possible time. Uncovering what is causing the customer complaints presents an opportunity to improve a firm’s business growth. Motorola Solutions primarily receive three types of complaints from customers: [1] feature functioning but not fulfilling customer’s expectation, [2] feature malfunction and [3] long cycle time to fix issues. In order to root-cause the underlying factors that causes customer complaints,the SVP Framework was adopted as the research methodology. 2014 Thesis http://eprints.usm.my/44476/ http://eprints.usm.my/44476/1/SHOBANA%20MENON%20N.KASAVAN.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan |
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Universiti Sains Malaysia |
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HF5001-6182 Business |
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HF5001-6182 Business N.Kasavan, Shobana Menon Khew, Ying Ye K.A. Ahamed Meeran, Hamid Kareem Factors Contributing To Customer Complaints In PCR (Professional Commercial Radio) Software R&D: A Case Of Motorola Solutions Penang |
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Customer complaints naturally reflect customer dissatisfaction. From a business perspective, customer complaints are a sign indicating the presence of problems that needs to be resolved at the soonest possible time. Uncovering what is causing the customer complaints presents an opportunity to improve a firm’s business growth. Motorola Solutions primarily receive three types of complaints from customers: [1] feature functioning but not fulfilling customer’s expectation, [2] feature malfunction and [3] long cycle time to fix issues. In order to root-cause the underlying factors that causes customer complaints,the SVP Framework was adopted as the research methodology. |
format |
Thesis |
qualification_level |
Master's degree |
author |
N.Kasavan, Shobana Menon Khew, Ying Ye K.A. Ahamed Meeran, Hamid Kareem |
author_facet |
N.Kasavan, Shobana Menon Khew, Ying Ye K.A. Ahamed Meeran, Hamid Kareem |
author_sort |
N.Kasavan, Shobana Menon |
title |
Factors Contributing To Customer Complaints In PCR (Professional Commercial Radio) Software R&D: A Case Of Motorola Solutions Penang |
title_short |
Factors Contributing To Customer Complaints In PCR (Professional Commercial Radio) Software R&D: A Case Of Motorola Solutions Penang |
title_full |
Factors Contributing To Customer Complaints In PCR (Professional Commercial Radio) Software R&D: A Case Of Motorola Solutions Penang |
title_fullStr |
Factors Contributing To Customer Complaints In PCR (Professional Commercial Radio) Software R&D: A Case Of Motorola Solutions Penang |
title_full_unstemmed |
Factors Contributing To Customer Complaints In PCR (Professional Commercial Radio) Software R&D: A Case Of Motorola Solutions Penang |
title_sort |
factors contributing to customer complaints in pcr (professional commercial radio) software r&d: a case of motorola solutions penang |
granting_institution |
Universiti Sains Malaysia |
granting_department |
Pusat Pengajian Siswazah Perniagaan |
publishDate |
2014 |
url |
http://eprints.usm.my/44476/1/SHOBANA%20MENON%20N.KASAVAN.pdf |
_version_ |
1747821378216656896 |