Factors Contributing To Customer Complaints In PCR (Professional Commercial Radio) Software R&D: A Case Of Motorola Solutions Penang

Customer complaints naturally reflect customer dissatisfaction. From a business perspective, customer complaints are a sign indicating the presence of problems that needs to be resolved at the soonest possible time. Uncovering what is causing the customer complaints presents an opportunity to improv...

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Main Authors: N.Kasavan, Shobana Menon, Khew, Ying Ye, K.A. Ahamed Meeran, Hamid Kareem
Format: Thesis
Language:English
Published: 2014
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Online Access:http://eprints.usm.my/44476/1/SHOBANA%20MENON%20N.KASAVAN.pdf
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spelling my-usm-ep.444762019-05-31T01:28:22Z Factors Contributing To Customer Complaints In PCR (Professional Commercial Radio) Software R&D: A Case Of Motorola Solutions Penang 2014 N.Kasavan, Shobana Menon Khew, Ying Ye K.A. Ahamed Meeran, Hamid Kareem HF5001-6182 Business Customer complaints naturally reflect customer dissatisfaction. From a business perspective, customer complaints are a sign indicating the presence of problems that needs to be resolved at the soonest possible time. Uncovering what is causing the customer complaints presents an opportunity to improve a firm’s business growth. Motorola Solutions primarily receive three types of complaints from customers: [1] feature functioning but not fulfilling customer’s expectation, [2] feature malfunction and [3] long cycle time to fix issues. In order to root-cause the underlying factors that causes customer complaints,the SVP Framework was adopted as the research methodology. 2014 Thesis http://eprints.usm.my/44476/ http://eprints.usm.my/44476/1/SHOBANA%20MENON%20N.KASAVAN.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
N.Kasavan, Shobana Menon
Khew, Ying Ye
K.A. Ahamed Meeran, Hamid Kareem
Factors Contributing To Customer Complaints In PCR (Professional Commercial Radio) Software R&D: A Case Of Motorola Solutions Penang
description Customer complaints naturally reflect customer dissatisfaction. From a business perspective, customer complaints are a sign indicating the presence of problems that needs to be resolved at the soonest possible time. Uncovering what is causing the customer complaints presents an opportunity to improve a firm’s business growth. Motorola Solutions primarily receive three types of complaints from customers: [1] feature functioning but not fulfilling customer’s expectation, [2] feature malfunction and [3] long cycle time to fix issues. In order to root-cause the underlying factors that causes customer complaints,the SVP Framework was adopted as the research methodology.
format Thesis
qualification_level Master's degree
author N.Kasavan, Shobana Menon
Khew, Ying Ye
K.A. Ahamed Meeran, Hamid Kareem
author_facet N.Kasavan, Shobana Menon
Khew, Ying Ye
K.A. Ahamed Meeran, Hamid Kareem
author_sort N.Kasavan, Shobana Menon
title Factors Contributing To Customer Complaints In PCR (Professional Commercial Radio) Software R&D: A Case Of Motorola Solutions Penang
title_short Factors Contributing To Customer Complaints In PCR (Professional Commercial Radio) Software R&D: A Case Of Motorola Solutions Penang
title_full Factors Contributing To Customer Complaints In PCR (Professional Commercial Radio) Software R&D: A Case Of Motorola Solutions Penang
title_fullStr Factors Contributing To Customer Complaints In PCR (Professional Commercial Radio) Software R&D: A Case Of Motorola Solutions Penang
title_full_unstemmed Factors Contributing To Customer Complaints In PCR (Professional Commercial Radio) Software R&D: A Case Of Motorola Solutions Penang
title_sort factors contributing to customer complaints in pcr (professional commercial radio) software r&d: a case of motorola solutions penang
granting_institution Universiti Sains Malaysia
granting_department Pusat Pengajian Siswazah Perniagaan
publishDate 2014
url http://eprints.usm.my/44476/1/SHOBANA%20MENON%20N.KASAVAN.pdf
_version_ 1747821378216656896