Sustaining Customer Growth In Household High Speed Broadband (Hsbb): A Case Of Unifi

This paper is to identify the root causes that lead to the decrease of growth rate of Unifi from 104% in 2012 to 30% in 2013. There are eight causes contribute to the issue, specifically TM does not have 4G LTE license to operate wireless High Speed Broadband, TM considers its social obligation to p...

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Main Authors:	Yun, Soon, Goh, Lee San, Razi, Nur Arifi Ahmad
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/44479/1/SOON%20BIN%20YUN.pdf
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id	my-usm-ep.44479
record_format	uketd_dc
spelling	my-usm-ep.444792019-05-31T01:49:34Z Sustaining Customer Growth In Household High Speed Broadband (Hsbb): A Case Of Unifi 2014 Yun, Soon Goh, Lee San Razi, Nur Arifi Ahmad HF5001-6182 Business This paper is to identify the root causes that lead to the decrease of growth rate of Unifi from 104% in 2012 to 30% in 2013. There are eight causes contribute to the issue, specifically TM does not have 4G LTE license to operate wireless High Speed Broadband, TM considers its social obligation to provide service to unprofitable areas, new competitors are serving 20-30 Mbps ahead of TM fixed Unifi offered package, less competitive pricing, constraints in coverage expansion where many places are not Unifi ready, unfavorable promotional strategy, limited package offering and slow response to customer complaints. In order to analyse the case, structured interviews and survey are being conducted; SVP framework is used to identify the problem and solutions. 2014 Thesis http://eprints.usm.my/44479/ http://eprints.usm.my/44479/1/SOON%20BIN%20YUN.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Yun, Soon Goh, Lee San Razi, Nur Arifi Ahmad Sustaining Customer Growth In Household High Speed Broadband (Hsbb): A Case Of Unifi
description	This paper is to identify the root causes that lead to the decrease of growth rate of Unifi from 104% in 2012 to 30% in 2013. There are eight causes contribute to the issue, specifically TM does not have 4G LTE license to operate wireless High Speed Broadband, TM considers its social obligation to provide service to unprofitable areas, new competitors are serving 20-30 Mbps ahead of TM fixed Unifi offered package, less competitive pricing, constraints in coverage expansion where many places are not Unifi ready, unfavorable promotional strategy, limited package offering and slow response to customer complaints. In order to analyse the case, structured interviews and survey are being conducted; SVP framework is used to identify the problem and solutions.
format	Thesis
qualification_level	Master's degree
author	Yun, Soon Goh, Lee San Razi, Nur Arifi Ahmad
author_facet	Yun, Soon Goh, Lee San Razi, Nur Arifi Ahmad
author_sort	Yun, Soon
title	Sustaining Customer Growth In Household High Speed Broadband (Hsbb): A Case Of Unifi
title_short	Sustaining Customer Growth In Household High Speed Broadband (Hsbb): A Case Of Unifi
title_full	Sustaining Customer Growth In Household High Speed Broadband (Hsbb): A Case Of Unifi
title_fullStr	Sustaining Customer Growth In Household High Speed Broadband (Hsbb): A Case Of Unifi
title_full_unstemmed	Sustaining Customer Growth In Household High Speed Broadband (Hsbb): A Case Of Unifi
title_sort	sustaining customer growth in household high speed broadband (hsbb): a case of unifi
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Siswazah Perniagaan
publishDate	2014
url	http://eprints.usm.my/44479/1/SOON%20BIN%20YUN.pdf
_version_	1747821378705293312

Sustaining Customer Growth In Household High Speed Broadband (Hsbb): A Case Of Unifi

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