Sustaining Customer Growth In Household High Speed Broadband (Hsbb): A Case Of Unifi
This paper is to identify the root causes that lead to the decrease of growth rate of Unifi from 104% in 2012 to 30% in 2013. There are eight causes contribute to the issue, specifically TM does not have 4G LTE license to operate wireless High Speed Broadband, TM considers its social obligation to p...
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Main Authors: | Yun, Soon, Goh, Lee San, Razi, Nur Arifi Ahmad |
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Format: | Thesis |
Language: | English |
Published: |
2014
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Subjects: | |
Online Access: | http://eprints.usm.my/44479/1/SOON%20BIN%20YUN.pdf |
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