CY-Handee Rubber Mouldings Sdn Bhd: The Fluctuating Company’s Profit Margin - A Case Study
CY-Handee (CYH) Rubber Mouldings Sdn Bhd is currently one of the major exporters of rubber bathmat in the world. The company has been focusing on the design, manufacture and marketing of bathroom suction mats. In recent years, CYH has been experiencing fluctuating in profit margin making it a perfec...
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2014
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my-usm-ep.444822019-05-31T01:57:21Z CY-Handee Rubber Mouldings Sdn Bhd: The Fluctuating Company’s Profit Margin - A Case Study 2014 Tan, Hui Huang HF5001-6182 Business CY-Handee (CYH) Rubber Mouldings Sdn Bhd is currently one of the major exporters of rubber bathmat in the world. The company has been focusing on the design, manufacture and marketing of bathroom suction mats. In recent years, CYH has been experiencing fluctuating in profit margin making it a perfect choice as a case study. This case focuses on identifying factors that affect CYH‟s fluctuating profit margin. In-depth interviews were carried out with seven subjects from CYH to find out the issues and challenges in the aspect of production, marketing and management as well as the customer requirements in rubber bathmat industry. 2014 Thesis http://eprints.usm.my/44482/ http://eprints.usm.my/44482/1/TAN%20HUI%20HUANG.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan |
| institution |
Universiti Sains Malaysia |
| collection |
USM Institutional Repository |
| language |
English |
| topic |
HF5001-6182 Business |
| spellingShingle |
HF5001-6182 Business Tan, Hui Huang CY-Handee Rubber Mouldings Sdn Bhd: The Fluctuating Company’s Profit Margin - A Case Study |
| description |
CY-Handee (CYH) Rubber Mouldings Sdn Bhd is currently one of the major exporters of rubber bathmat in the world. The company has been focusing on the design, manufacture and marketing of bathroom suction mats. In recent years, CYH has been experiencing fluctuating in profit margin making it a perfect choice as a case study. This case focuses on identifying factors that affect CYH‟s fluctuating profit margin. In-depth interviews were carried out with seven subjects from CYH to find out the issues and challenges in the aspect of production, marketing and management as well as the customer requirements in rubber bathmat industry. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Tan, Hui Huang |
| author_facet |
Tan, Hui Huang |
| author_sort |
Tan, Hui Huang |
| title |
CY-Handee Rubber Mouldings Sdn Bhd: The Fluctuating Company’s Profit Margin - A Case Study |
| title_short |
CY-Handee Rubber Mouldings Sdn Bhd: The Fluctuating Company’s Profit Margin - A Case Study |
| title_full |
CY-Handee Rubber Mouldings Sdn Bhd: The Fluctuating Company’s Profit Margin - A Case Study |
| title_fullStr |
CY-Handee Rubber Mouldings Sdn Bhd: The Fluctuating Company’s Profit Margin - A Case Study |
| title_full_unstemmed |
CY-Handee Rubber Mouldings Sdn Bhd: The Fluctuating Company’s Profit Margin - A Case Study |
| title_sort |
cy-handee rubber mouldings sdn bhd: the fluctuating company’s profit margin - a case study |
| granting_institution |
Universiti Sains Malaysia |
| granting_department |
Pusat Pengajian Siswazah Perniagaan |
| publishDate |
2014 |
| url |
http://eprints.usm.my/44482/1/TAN%20HUI%20HUANG.pdf |
| _version_ |
1747821379191832576 |