The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust

In this current competitive digital economy, website stickiness has emerged as a much coveted element among online retailers. The interface design and personality aspects of a website are believed to have an impact on website stickiness. However, trust is believed to play a very crucial role in the...

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Main Author: Yeap,, Jasmine Ai Leen
Format: Thesis
Language:English
Published: 2012
Subjects:
Online Access:http://eprints.usm.my/44814/1/JASMINE%20YEAP%20AI%20LEEN.pdf
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id my-usm-ep.44814
record_format uketd_dc
spelling my-usm-ep.448142019-07-02T06:57:51Z The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust 2012-06 Yeap,, Jasmine Ai Leen HD28-70 Management. Industrial Management In this current competitive digital economy, website stickiness has emerged as a much coveted element among online retailers. The interface design and personality aspects of a website are believed to have an impact on website stickiness. However, trust is believed to play a very crucial role in the relationship between the website’s characteristics and website stickiness. Focusing on first time encounters to a website, this study examined initial trust as a mediator for the relationship between website interface design (structure, content, graphic and social-cue design), website personality (sincerity, excitement, competence and sophistication) and website stickiness. 2012-06 Thesis http://eprints.usm.my/44814/ http://eprints.usm.my/44814/1/JASMINE%20YEAP%20AI%20LEEN.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Pengurusan
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic HD28-70 Management
Industrial Management
spellingShingle HD28-70 Management
Industrial Management
Yeap,, Jasmine Ai Leen
The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust
description In this current competitive digital economy, website stickiness has emerged as a much coveted element among online retailers. The interface design and personality aspects of a website are believed to have an impact on website stickiness. However, trust is believed to play a very crucial role in the relationship between the website’s characteristics and website stickiness. Focusing on first time encounters to a website, this study examined initial trust as a mediator for the relationship between website interface design (structure, content, graphic and social-cue design), website personality (sincerity, excitement, competence and sophistication) and website stickiness.
format Thesis
qualification_name Doctor of Philosophy (PhD.)
qualification_level Doctorate
author Yeap,, Jasmine Ai Leen
author_facet Yeap,, Jasmine Ai Leen
author_sort Yeap,, Jasmine Ai Leen
title The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust
title_short The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust
title_full The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust
title_fullStr The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust
title_full_unstemmed The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust
title_sort impact of website characteristics on website stickness : a moderated-mediation model of trust
granting_institution Universiti Sains Malaysia
granting_department Pusat Pengajian Pengurusan
publishDate 2012
url http://eprints.usm.my/44814/1/JASMINE%20YEAP%20AI%20LEEN.pdf
_version_ 1747821404389113856