The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust
In this current competitive digital economy, website stickiness has emerged as a much coveted element among online retailers. The interface design and personality aspects of a website are believed to have an impact on website stickiness. However, trust is believed to play a very crucial role in the...
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| Format: | Thesis |
| Language: | English |
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2012
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my-usm-ep.448142019-07-02T06:57:51Z The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust 2012-06 Yeap,, Jasmine Ai Leen HD28-70 Management. Industrial Management In this current competitive digital economy, website stickiness has emerged as a much coveted element among online retailers. The interface design and personality aspects of a website are believed to have an impact on website stickiness. However, trust is believed to play a very crucial role in the relationship between the website’s characteristics and website stickiness. Focusing on first time encounters to a website, this study examined initial trust as a mediator for the relationship between website interface design (structure, content, graphic and social-cue design), website personality (sincerity, excitement, competence and sophistication) and website stickiness. 2012-06 Thesis http://eprints.usm.my/44814/ http://eprints.usm.my/44814/1/JASMINE%20YEAP%20AI%20LEEN.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Pengurusan |
| institution |
Universiti Sains Malaysia |
| collection |
USM Institutional Repository |
| language |
English |
| topic |
HD28-70 Management Industrial Management |
| spellingShingle |
HD28-70 Management Industrial Management Yeap,, Jasmine Ai Leen The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust |
| description |
In this current competitive digital economy, website stickiness has emerged as a much coveted element among online retailers. The interface design and personality aspects of a website are believed to have an impact on website stickiness. However, trust is believed to play a very crucial role in the relationship between the website’s characteristics and website stickiness. Focusing on first time encounters to a website, this study examined initial trust as a mediator for the relationship between
website interface design (structure, content, graphic and social-cue design), website personality (sincerity, excitement, competence and sophistication) and website
stickiness. |
| format |
Thesis |
| qualification_name |
Doctor of Philosophy (PhD.) |
| qualification_level |
Doctorate |
| author |
Yeap,, Jasmine Ai Leen |
| author_facet |
Yeap,, Jasmine Ai Leen |
| author_sort |
Yeap,, Jasmine Ai Leen |
| title |
The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust |
| title_short |
The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust |
| title_full |
The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust |
| title_fullStr |
The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust |
| title_full_unstemmed |
The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust |
| title_sort |
impact of website characteristics on website stickness : a moderated-mediation model of trust |
| granting_institution |
Universiti Sains Malaysia |
| granting_department |
Pusat Pengajian Pengurusan |
| publishDate |
2012 |
| url |
http://eprints.usm.my/44814/1/JASMINE%20YEAP%20AI%20LEEN.pdf |
| _version_ |
1747821404389113856 |