The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust
In this current competitive digital economy, website stickiness has emerged as a much coveted element among online retailers. The interface design and personality aspects of a website are believed to have an impact on website stickiness. However, trust is believed to play a very crucial role in the...
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Main Author: | Yeap,, Jasmine Ai Leen |
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Format: | Thesis |
Language: | English |
Published: |
2012
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Subjects: | |
Online Access: | http://eprints.usm.my/44814/1/JASMINE%20YEAP%20AI%20LEEN.pdf |
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