Investigating Consumer S Sophistication, Cynicism And Efficacy On Emotion-Based Political Brand Equity Using Anes Panel Data : Moderating Role Of Partisanship
Utilising secondary data from American National Election Studies, namely the 2008-2009 panel study, this research aims to test the direct and indirect relationships between consumer‘s political sophistication and emotion-based political brand equity, and thereby emotion-based political brand equity...
Saved in:
Main Author: | Almohammad, Asaad Hasan |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2017
|
Subjects: | |
Online Access: | http://eprints.usm.my/45349/1/ASAAD%20HASAN%20ALMOHAMMAD.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
The Role of Brand Equity in the Effects of Corporate Social Responsibility on Consumer Loyalty
by: Almohammad, Asaad
Published: (2010) -
Customer-Based Brand Equity Effects on Consumer Responses : A Study on Mobile Phone Brand
by: Shazana, Mohd. Shariff
Published: (2002) -
Organisational cynicism as mediator and self-efficacy as moderator in the relationship between workplace incivility. role stressor. psychological empowerment and turnover intention
by: Nazir, Tahira
Published: (2017) -
Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users
by: Abdul Qader, Iman Khalid
Published: (2017) -
Brand equity drivers, brand affect, and brand engagement in the automobile market of Pakistan
by: Farhat, Kashif
Published: (2020)