Dialogic Public Relations Practice Through Corporate Websites Of Manufacturing Corporations In China

Corporate website has played an increasingly important role in China. Most Chinese corporate websites pay more attention to disseminating corporate information than building relationships with publics. Dialogic public relations is proved to be effective for relationship building on websites. This re...

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Bibliographic Details
Main Author:	Bai, Shuling
Format:	Thesis
Language:	English
Published:	2017
Subjects:	P87-96 Communication Mass media
Online Access:	http://eprints.usm.my/45353/1/BAI%20SHULIANG.pdf
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id	my-usm-ep.45353
record_format	uketd_dc
spelling	my-usm-ep.453532019-09-10T02:37:43Z Dialogic Public Relations Practice Through Corporate Websites Of Manufacturing Corporations In China 2017-01 Bai, Shuling P87-96 Communication. Mass media Corporate website has played an increasingly important role in China. Most Chinese corporate websites pay more attention to disseminating corporate information than building relationships with publics. Dialogic public relations is proved to be effective for relationship building on websites. This research aims to examine the dialogic public relations practice of Chinese manufacturing corporations through their websites. There are four research objectives: (1) to examine the characteristics of corporate websites in promoting communication and public relations; (2) to examine the characteristics of corporate websites in addressing various publics with tailored contents; (3) to examine the dialogic characteristics of corporate websites in facilitating dialogic relationship building; and (4) to provide strategies for corporate websites in promoting dialogic public relations. 2017-01 Thesis http://eprints.usm.my/45353/ http://eprints.usm.my/45353/1/BAI%20SHULIANG.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Komunikasi
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	P87-96 Communication Mass media
spellingShingle	P87-96 Communication Mass media Bai, Shuling Dialogic Public Relations Practice Through Corporate Websites Of Manufacturing Corporations In China
description	Corporate website has played an increasingly important role in China. Most Chinese corporate websites pay more attention to disseminating corporate information than building relationships with publics. Dialogic public relations is proved to be effective for relationship building on websites. This research aims to examine the dialogic public relations practice of Chinese manufacturing corporations through their websites. There are four research objectives: (1) to examine the characteristics of corporate websites in promoting communication and public relations; (2) to examine the characteristics of corporate websites in addressing various publics with tailored contents; (3) to examine the dialogic characteristics of corporate websites in facilitating dialogic relationship building; and (4) to provide strategies for corporate websites in promoting dialogic public relations.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Bai, Shuling
author_facet	Bai, Shuling
author_sort	Bai, Shuling
title	Dialogic Public Relations Practice Through Corporate Websites Of Manufacturing Corporations In China
title_short	Dialogic Public Relations Practice Through Corporate Websites Of Manufacturing Corporations In China
title_full	Dialogic Public Relations Practice Through Corporate Websites Of Manufacturing Corporations In China
title_fullStr	Dialogic Public Relations Practice Through Corporate Websites Of Manufacturing Corporations In China
title_full_unstemmed	Dialogic Public Relations Practice Through Corporate Websites Of Manufacturing Corporations In China
title_sort	dialogic public relations practice through corporate websites of manufacturing corporations in china
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Komunikasi
publishDate	2017
url	http://eprints.usm.my/45353/1/BAI%20SHULIANG.pdf
_version_	1747821492305920000

Dialogic Public Relations Practice Through Corporate Websites Of Manufacturing Corporations In China

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