Market Segmentation Using Enhanced RFM (Regency, Frequency, Monetary) Model
The importance of targeted marketing strategy, a principle method for transforming retailers from being product-oriented to customer centric, has attracted interest from both industry and academia. It is well known fact that consumers differ in various ways, and have contrasting buying preferences....
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2017
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/45378/1/FAHED%20YOSEPH.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|