Study On Fashion Retail Design In Malaysia: Case Study Gucci, Pavilion, Kuala Lumpur
The emerging of modern retail formats in Malaysia has caused a challenge for existing retailers in competition. Therefore the retailers need to look for ways to deliver better consumer shopping value to increase consumer purchase intention. Past studies found significant relationship between store d...
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my-usm-ep.454142019-09-13T01:38:07Z Study On Fashion Retail Design In Malaysia: Case Study Gucci, Pavilion, Kuala Lumpur 2017-01 Mohd Jain Noordin, Mohd Azri TH1-9745 Building construction The emerging of modern retail formats in Malaysia has caused a challenge for existing retailers in competition. Therefore the retailers need to look for ways to deliver better consumer shopping value to increase consumer purchase intention. Past studies found significant relationship between store designs and customer behavior. The store design elements reinforce the retail environment by providing the consumers in experiences around the brand identity which contributed to the store choices and sales. However, only few literatures and researches regarding store design were done in Malaysia especially in fashion retail context. 2017-01 Thesis http://eprints.usm.my/45414/ http://eprints.usm.my/45414/1/MOHD%20AZRI%20MOHD%20JAIN%20NOORDIN.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Perumahan, Bangunan & Perancangan |
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Universiti Sains Malaysia |
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USM Institutional Repository |
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English |
topic |
TH1-9745 Building construction |
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TH1-9745 Building construction Mohd Jain Noordin, Mohd Azri Study On Fashion Retail Design In Malaysia: Case Study Gucci, Pavilion, Kuala Lumpur |
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The emerging of modern retail formats in Malaysia has caused a challenge for existing retailers in competition. Therefore the retailers need to look for ways to deliver better consumer shopping value to increase consumer purchase intention. Past studies found significant relationship between store designs and customer behavior. The store design elements reinforce the retail environment by providing the consumers in experiences around the brand identity which contributed to the store choices and sales. However, only few literatures and researches regarding store design were done in Malaysia especially in fashion retail context. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Mohd Jain Noordin, Mohd Azri |
author_facet |
Mohd Jain Noordin, Mohd Azri |
author_sort |
Mohd Jain Noordin, Mohd Azri |
title |
Study On Fashion Retail Design In Malaysia: Case Study Gucci, Pavilion, Kuala Lumpur |
title_short |
Study On Fashion Retail Design In Malaysia: Case Study Gucci, Pavilion, Kuala Lumpur |
title_full |
Study On Fashion Retail Design In Malaysia: Case Study Gucci, Pavilion, Kuala Lumpur |
title_fullStr |
Study On Fashion Retail Design In Malaysia: Case Study Gucci, Pavilion, Kuala Lumpur |
title_full_unstemmed |
Study On Fashion Retail Design In Malaysia: Case Study Gucci, Pavilion, Kuala Lumpur |
title_sort |
study on fashion retail design in malaysia: case study gucci, pavilion, kuala lumpur |
granting_institution |
Universiti Sains Malaysia |
granting_department |
Pusat Pengajian Perumahan, Bangunan & Perancangan |
publishDate |
2017 |
url |
http://eprints.usm.my/45414/1/MOHD%20AZRI%20MOHD%20JAIN%20NOORDIN.pdf |
_version_ |
1747821506223669248 |