Factors associated with health information engagement among netizens through facebook page of Ministry of Health Malaysia

Background: Recently, there is an increasing trend of online health seeking behavior in Malaysia and at global level. In addition, social media platforms are gaining recognition as a new communication channel for public health organizations due to its ability to disseminate information faster and wi...

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Main Author:	Rahim, Afiq Izzudin A
Format:	Thesis
Language:	English
Published:	2018
Subjects:	RA0421 Public health Hygiene Preventive Medicine
Online Access:	http://eprints.usm.my/45791/1/Dr.%20Afiq%20Izzudin%20A%20Rahim-24%20pages.pdf
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id	my-usm-ep.45791
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spelling	my-usm-ep.457912020-10-22T03:03:08Z Factors associated with health information engagement among netizens through facebook page of Ministry of Health Malaysia 2018-05 Rahim, Afiq Izzudin A RA0421 Public health. Hygiene. Preventive Medicine Background: Recently, there is an increasing trend of online health seeking behavior in Malaysia and at global level. In addition, social media platforms are gaining recognition as a new communication channel for public health organizations due to its ability to disseminate information faster and wider reach. Yet, little are known on factors associated to netizens engagement on the social media platforms in Malaysia. Objective: This study aims to determine type of health information, type of post and time of post conveyed on Ministry of Health (MOH) Malaysia’s Facebook (FB) Page between November 2016 to October 2017 and its engagement rate. This study also to determine association between type of post and time of post with type of health information as well as factors associated between type of health information, type of post and time of post on good engagement rate among netizens. Methodology: This study applied a cross-sectional design with secondary data gathered from Facebook Insight of MOH’s FB Page from 1st November 2016 to 31st October 2017. The study was conducted from 1st January until 30th April 2018. All 2123 randomly selected posts were analyzed using logistic regression model to identify factors associated with good engagement rate.Results: In our analysis, the most prevalence type of health information is organizational promotion whereas most time of posted was noted during early morning (0000H – 0759H) and the most type of post was photo. Majority of posts in this study were considered as poor or average engagement rate. There was significant association between type of health information and media richness (p<0.001). Yet, no association was found between type of health information and time of post. Besides, good engagement rate was associated with health education (OR: 3.80, p<0.001), risk communication post (OR: 1.77, p<0.001), afternoon (OR: 1.76, p<0.001), evening post (OR; 1.48, p<0.001) and video post (OR; 3.74, p=0.007) after few variables were adjusted. In addition, posting a FB post on morning period, using link, shared video or photo showed negative associations with engagement rate among netizens on MOH FB Page. Conclusion; Results highlight the factors associated with health information engagement among netizens on MOH FB Page. Health education, risk communication, evening post and video post have shown significant associations with good engagement rate. These data suggested a comprehensive and strategic health communication approaches on social media may improve the engagement onthe health contents provided by public health organizations to public. 2018-05 Thesis http://eprints.usm.my/45791/ http://eprints.usm.my/45791/1/Dr.%20Afiq%20Izzudin%20A%20Rahim-24%20pages.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Sains Perubatan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	RA0421 Public health Hygiene Preventive Medicine
spellingShingle	RA0421 Public health Hygiene Preventive Medicine Rahim, Afiq Izzudin A Factors associated with health information engagement among netizens through facebook page of Ministry of Health Malaysia
description	Background: Recently, there is an increasing trend of online health seeking behavior in Malaysia and at global level. In addition, social media platforms are gaining recognition as a new communication channel for public health organizations due to its ability to disseminate information faster and wider reach. Yet, little are known on factors associated to netizens engagement on the social media platforms in Malaysia. Objective: This study aims to determine type of health information, type of post and time of post conveyed on Ministry of Health (MOH) Malaysia’s Facebook (FB) Page between November 2016 to October 2017 and its engagement rate. This study also to determine association between type of post and time of post with type of health information as well as factors associated between type of health information, type of post and time of post on good engagement rate among netizens. Methodology: This study applied a cross-sectional design with secondary data gathered from Facebook Insight of MOH’s FB Page from 1st November 2016 to 31st October 2017. The study was conducted from 1st January until 30th April 2018. All 2123 randomly selected posts were analyzed using logistic regression model to identify factors associated with good engagement rate.Results: In our analysis, the most prevalence type of health information is organizational promotion whereas most time of posted was noted during early morning (0000H – 0759H) and the most type of post was photo. Majority of posts in this study were considered as poor or average engagement rate. There was significant association between type of health information and media richness (p<0.001). Yet, no association was found between type of health information and time of post. Besides, good engagement rate was associated with health education (OR: 3.80, p<0.001), risk communication post (OR: 1.77, p<0.001), afternoon (OR: 1.76, p<0.001), evening post (OR; 1.48, p<0.001) and video post (OR; 3.74, p=0.007) after few variables were adjusted. In addition, posting a FB post on morning period, using link, shared video or photo showed negative associations with engagement rate among netizens on MOH FB Page. Conclusion; Results highlight the factors associated with health information engagement among netizens on MOH FB Page. Health education, risk communication, evening post and video post have shown significant associations with good engagement rate. These data suggested a comprehensive and strategic health communication approaches on social media may improve the engagement onthe health contents provided by public health organizations to public.
format	Thesis
qualification_level	Master's degree
author	Rahim, Afiq Izzudin A
author_facet	Rahim, Afiq Izzudin A
author_sort	Rahim, Afiq Izzudin A
title	Factors associated with health information engagement among netizens through facebook page of Ministry of Health Malaysia
title_short	Factors associated with health information engagement among netizens through facebook page of Ministry of Health Malaysia
title_full	Factors associated with health information engagement among netizens through facebook page of Ministry of Health Malaysia
title_fullStr	Factors associated with health information engagement among netizens through facebook page of Ministry of Health Malaysia
title_full_unstemmed	Factors associated with health information engagement among netizens through facebook page of Ministry of Health Malaysia
title_sort	factors associated with health information engagement among netizens through facebook page of ministry of health malaysia
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Sains Perubatan
publishDate	2018
url	http://eprints.usm.my/45791/1/Dr.%20Afiq%20Izzudin%20A%20Rahim-24%20pages.pdf
_version_	1747821567097700352

Factors associated with health information engagement among netizens through facebook page of Ministry of Health Malaysia

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