The Impact Of Colours On Visitors’ Attention In Proton Showroom, Malaysia

In an attempt to broaden the understanding of the physical environment's role on the visitor in the exhibition, this research investigated the impact of colour as a design element on the visitor's attention within the interior space of the auto-showrooms. The research focused on three vari...

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Main Author:	Al-Helly, Firas Hussein Ali
Format:	Thesis
Language:	English
Published:	2014
Subjects:	TH1-9745 Building construction
Online Access:	http://eprints.usm.my/46397/1/Firas%20Hussein%20Ali%20Al-Helly24.pdf
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id	my-usm-ep.46397
record_format	uketd_dc
spelling	my-usm-ep.463972020-02-28T09:22:27Z The Impact Of Colours On Visitors’ Attention In Proton Showroom, Malaysia 2014-01 Al-Helly, Firas Hussein Ali TH1-9745 Building construction In an attempt to broaden the understanding of the physical environment's role on the visitor in the exhibition, this research investigated the impact of colour as a design element on the visitor's attention within the interior space of the auto-showrooms. The research focused on three variables which have been defined in depth. These variables are presented by colour as an independent variable, highlighting exhibits as a mediator, and the visitor’s attention was the dependent variable. This study developed a numeric scale to measure the impact of colour on the visitor’s attention, and practical experiment in order to answer the research question by both quantitative and qualitative approaches. The results showed that there are considerable relationships among the research variables, in other words there is a significant relationship between the colour and the visitor’s attention by highlighting the cars and brands within the interior space of the showroom. The findings were in line with the research objectives to serve the problem statement. This research has gained importance through the coincidence of the spatial and temporal dimensions. The researcher had observed that there is indifference in applying the interior design principles and elements in most of auto-showrooms; forgetting the basic goal of the establishing those showrooms is (to attract the visitor’s attention into the exhibits; not into the interior constructions). This research is a contribution to fill a gap in this field of knowledge, and it may open new horizons for future studies. 2014-01 Thesis http://eprints.usm.my/46397/ http://eprints.usm.my/46397/1/Firas%20Hussein%20Ali%20Al-Helly24.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Perumahan, Banggunan & Perancangan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	TH1-9745 Building construction
spellingShingle	TH1-9745 Building construction Al-Helly, Firas Hussein Ali The Impact Of Colours On Visitors’ Attention In Proton Showroom, Malaysia
description	In an attempt to broaden the understanding of the physical environment's role on the visitor in the exhibition, this research investigated the impact of colour as a design element on the visitor's attention within the interior space of the auto-showrooms. The research focused on three variables which have been defined in depth. These variables are presented by colour as an independent variable, highlighting exhibits as a mediator, and the visitor’s attention was the dependent variable. This study developed a numeric scale to measure the impact of colour on the visitor’s attention, and practical experiment in order to answer the research question by both quantitative and qualitative approaches. The results showed that there are considerable relationships among the research variables, in other words there is a significant relationship between the colour and the visitor’s attention by highlighting the cars and brands within the interior space of the showroom. The findings were in line with the research objectives to serve the problem statement. This research has gained importance through the coincidence of the spatial and temporal dimensions. The researcher had observed that there is indifference in applying the interior design principles and elements in most of auto-showrooms; forgetting the basic goal of the establishing those showrooms is (to attract the visitor’s attention into the exhibits; not into the interior constructions). This research is a contribution to fill a gap in this field of knowledge, and it may open new horizons for future studies.
format	Thesis
qualification_level	Master's degree
author	Al-Helly, Firas Hussein Ali
author_facet	Al-Helly, Firas Hussein Ali
author_sort	Al-Helly, Firas Hussein Ali
title	The Impact Of Colours On Visitors’ Attention In Proton Showroom, Malaysia
title_short	The Impact Of Colours On Visitors’ Attention In Proton Showroom, Malaysia
title_full	The Impact Of Colours On Visitors’ Attention In Proton Showroom, Malaysia
title_fullStr	The Impact Of Colours On Visitors’ Attention In Proton Showroom, Malaysia
title_full_unstemmed	The Impact Of Colours On Visitors’ Attention In Proton Showroom, Malaysia
title_sort	impact of colours on visitors’ attention in proton showroom, malaysia
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Perumahan, Banggunan & Perancangan
publishDate	2014
url	http://eprints.usm.my/46397/1/Firas%20Hussein%20Ali%20Al-Helly24.pdf
_version_	1747821662205640704

The Impact Of Colours On Visitors’ Attention In Proton Showroom, Malaysia

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