Integrated Marketing Communications (IMC) As A Model And Its Application: An Exploratory Study In Malaysia.
A topic of growing interest in marketing communications is Integrated Marketing Communications (IMC). It is the philosophy and practice of systematically coordinating a brand's marketing communications elements, both through planned and unplanned messages. IMC is believed to be able to provi...
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| 格式: | Thesis |
| 语言: | English |
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2004
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my-usm-ep.474912020-10-22T03:03:26Z Integrated Marketing Communications (IMC) As A Model And Its Application: An Exploratory Study In Malaysia. 2004-01 Noor, Shuhaida Md P87-96 Communication. Mass media A topic of growing interest in marketing communications is Integrated Marketing Communications (IMC). It is the philosophy and practice of systematically coordinating a brand's marketing communications elements, both through planned and unplanned messages. IMC is believed to be able to provide a better management of the traditional promotional mix as well as an improved management of customer contact points, thus bringing greater return on investment for a company's marketing communications activities. 2004-01 Thesis http://eprints.usm.my/47491/ http://eprints.usm.my/47491/1/SHUHAIDA%20NOOR%20CUT.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Komunikasi |
| institution |
Universiti Sains Malaysia |
| collection |
USM Institutional Repository |
| language |
English |
| topic |
P87-96 Communication Mass media |
| spellingShingle |
P87-96 Communication Mass media Noor, Shuhaida Md Integrated Marketing Communications (IMC) As A Model And Its Application: An Exploratory Study In Malaysia. |
| description |
A topic of growing interest in marketing communications is Integrated Marketing
Communications (IMC). It is the philosophy and practice of systematically coordinating a
brand's marketing communications elements, both through planned and unplanned
messages. IMC is believed to be able to provide a better management of the traditional
promotional mix as well as an improved management of customer contact points, thus
bringing greater return on investment for a company's marketing communications
activities. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Noor, Shuhaida Md |
| author_facet |
Noor, Shuhaida Md |
| author_sort |
Noor, Shuhaida Md |
| title |
Integrated Marketing Communications (IMC) As A
Model And Its Application: An Exploratory Study In
Malaysia. |
| title_short |
Integrated Marketing Communications (IMC) As A
Model And Its Application: An Exploratory Study In
Malaysia. |
| title_full |
Integrated Marketing Communications (IMC) As A
Model And Its Application: An Exploratory Study In
Malaysia. |
| title_fullStr |
Integrated Marketing Communications (IMC) As A
Model And Its Application: An Exploratory Study In
Malaysia. |
| title_full_unstemmed |
Integrated Marketing Communications (IMC) As A
Model And Its Application: An Exploratory Study In
Malaysia. |
| title_sort |
integrated marketing communications (imc) as a
model and its application: an exploratory study in
malaysia. |
| granting_institution |
Universiti Sains Malaysia |
| granting_department |
Pusat Pengajian Komunikasi |
| publishDate |
2004 |
| url |
http://eprints.usm.my/47491/1/SHUHAIDA%20NOOR%20CUT.pdf |
| _version_ |
1747821788729966592 |