Integrated Marketing Communications (IMC) As A Model And Its Application: An Exploratory Study In Malaysia.
A topic of growing interest in marketing communications is Integrated Marketing Communications (IMC). It is the philosophy and practice of systematically coordinating a brand's marketing communications elements, both through planned and unplanned messages. IMC is believed to be able to provi...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 语言: | English |
| 出版: |
2004
|
| 主题: | |
| 在线阅读: | http://eprints.usm.my/47491/1/SHUHAIDA%20NOOR%20CUT.pdf |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|