A Business Model Of Marketing Capabilities And Marketing Perform:Ances -The Case Of Micro-Enterprises (Mies) In Kedah

This need for a marketing capabilities model that is applicable to MiEs underlies the principal purpose of this research to identify what are the marketing capabilities applied in MIEs; to identify the marketing performance adopted by MIEs; to come out with a business model depicting the relationshi...

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Bibliographic Details
Main Author: Mohamed, Baderisang
Format: Thesis
Published: 2009
Online Access:http://eprints.usm.my/47544/1/BADERISANG%20MOHAMED000024.pdf
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