Impact Of Technological, Organizational And Environmental Factors On Intention To Continue Using B2b E-Commerce By Small And Medium Enterprises (Smes) In Jordan
The adoption of electronic commerce (e-commerce) for the Business to Business (B2B) business model category in business operations is currently no longer a privilege merely to large organizations; the small and medium enterprises (SMEs) can also benefit from the adoption. Although the SMEs are co...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://eprints.usm.my/47625/1/LUBNA%20ABDULHUSSEIN%20SARHAN%20-IMPACT%20OF%20TECHNOLOGICAL%2C.pdf |
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| Summary: | The adoption of electronic commerce (e-commerce) for the Business to
Business (B2B) business model category in business operations is currently no
longer a privilege merely to large organizations; the small and medium enterprises
(SMEs) can also benefit from the adoption. Although the SMEs are considered to
play a major role in the economic growth for most nations, they are generally moving
slower towards adopting B2B e-commerce compared to larger organizations.
Subsequently this makes SMEs more susceptible to any changes in the economic
conditions as they would have relatively low levels of competitiveness. It is
important to determine the factors influencing intention to continue using B2B ecommerce
by the SMEs so that they can effectively use it without wasting their
limited resources. Many studies have been done on the adoption of B2B e-commerce
but most of them focus on large organizations. Therefore, this study aims to examine
the factors that effect the intention to continue using B2B e-commerce among the
manufacturing SMEs in Jordan using the Technological, Organizational and
Environmental Model (TOE) that has been developed by Tornatzky and Fleischer.
The quantitative method has been applied in this study where data collection has
been done using self-administrated questionnaire distributed to the SMEs in the
manufacturing sector in Amman. The total number of valid questionnaires is 251,
constituting a response rate of 55.8%. |
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