Factors Influencing Intention To Consume Herbal Supplement
The recent growth of herbal industry in Malaysia intensifies the challenges among market players. The main ingredient to be successful in the competitive industry is to be customer-oriented and market-driven. This research aims to contribute to the general understanding of consumer behavioral intent...
Saved in:
Main Author: | |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2004
|
Subjects: | |
Online Access: | http://eprints.usm.my/47665/1/ABBAS%20SYED%20MOHAMAED000024.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Summary: | The recent growth of herbal industry in Malaysia intensifies the challenges among market players. The main ingredient to be successful in the competitive industry is to be customer-oriented and market-driven. This research aims to contribute to the general understanding of consumer behavioral intention towards choice preferences, and to assist marketers in determining factors that influence consumers' intention towards herbal supplement. |
---|