Factors Influencing Intention To Consume Herbal Supplement
The recent growth of herbal industry in Malaysia intensifies the challenges among market players. The main ingredient to be successful in the competitive industry is to be customer-oriented and market-driven. This research aims to contribute to the general understanding of consumer behavioral intent...
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2004
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Online Access: | http://eprints.usm.my/47665/1/ABBAS%20SYED%20MOHAMAED000024.pdf |
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my-usm-ep.476652020-10-22T02:02:18Z Factors Influencing Intention To Consume Herbal Supplement 2004-03 Syed Mohamed, Abbas HF5001-6182 Business The recent growth of herbal industry in Malaysia intensifies the challenges among market players. The main ingredient to be successful in the competitive industry is to be customer-oriented and market-driven. This research aims to contribute to the general understanding of consumer behavioral intention towards choice preferences, and to assist marketers in determining factors that influence consumers' intention towards herbal supplement. 2004-03 Thesis http://eprints.usm.my/47665/ http://eprints.usm.my/47665/1/ABBAS%20SYED%20MOHAMAED000024.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan |
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Universiti Sains Malaysia |
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USM Institutional Repository |
language |
English |
topic |
HF5001-6182 Business |
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HF5001-6182 Business Syed Mohamed, Abbas Factors Influencing Intention To Consume Herbal Supplement |
description |
The recent growth of herbal industry in Malaysia intensifies the challenges among market players. The main ingredient to be successful in the competitive industry is to be customer-oriented and market-driven. This research aims to contribute to the general understanding of consumer behavioral intention towards choice preferences, and to assist marketers in determining factors that influence consumers' intention towards herbal supplement. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Syed Mohamed, Abbas |
author_facet |
Syed Mohamed, Abbas |
author_sort |
Syed Mohamed, Abbas |
title |
Factors Influencing Intention To Consume Herbal Supplement |
title_short |
Factors Influencing Intention To Consume Herbal Supplement |
title_full |
Factors Influencing Intention To Consume Herbal Supplement |
title_fullStr |
Factors Influencing Intention To Consume Herbal Supplement |
title_full_unstemmed |
Factors Influencing Intention To Consume Herbal Supplement |
title_sort |
factors influencing intention to consume herbal supplement |
granting_institution |
Universiti Sains Malaysia |
granting_department |
Pusat Pengajian Siswazah Perniagaan |
publishDate |
2004 |
url |
http://eprints.usm.my/47665/1/ABBAS%20SYED%20MOHAMAED000024.pdf |
_version_ |
1747821816093605888 |