The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship

The aim of this study is to understand how product attributes determine brand preference and to investigate the impact of utilitarian and hedonic attributes on brand preference. Furthermore, this study addresses how attitude towards brand and role of salesmanship in influencing brand preference.

Saved in:

Bibliographic Details
Main Author:	Siregar, Widyana Verawaty
Format:	Thesis
Language:	English
Published:	2017
Subjects:	HD28-70 Management Industrial Management
Online Access:	http://eprints.usm.my/47709/1/THE%20INFLUENCE%20OF%20PRODUCT%20ATTRIBUTES%20ON%20BRAND%20PREFERENCE%20%28Widyana%20Verawaty%29.pdf%20cut.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-usm-ep.47709
record_format	uketd_dc
spelling	my-usm-ep.477092020-10-23T02:36:07Z The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship 2017-10 Siregar, Widyana Verawaty HD28-70 Management. Industrial Management The aim of this study is to understand how product attributes determine brand preference and to investigate the impact of utilitarian and hedonic attributes on brand preference. Furthermore, this study addresses how attitude towards brand and role of salesmanship in influencing brand preference. 2017-10 Thesis http://eprints.usm.my/47709/ http://eprints.usm.my/47709/1/THE%20INFLUENCE%20OF%20PRODUCT%20ATTRIBUTES%20ON%20BRAND%20PREFERENCE%20%28Widyana%20Verawaty%29.pdf%20cut.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Pengurusan (School of Management)
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HD28-70 Management Industrial Management
spellingShingle	HD28-70 Management Industrial Management Siregar, Widyana Verawaty The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship
description	The aim of this study is to understand how product attributes determine brand preference and to investigate the impact of utilitarian and hedonic attributes on brand preference. Furthermore, this study addresses how attitude towards brand and role of salesmanship in influencing brand preference.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Siregar, Widyana Verawaty
author_facet	Siregar, Widyana Verawaty
author_sort	Siregar, Widyana Verawaty
title	The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship
title_short	The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship
title_full	The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship
title_fullStr	The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship
title_full_unstemmed	The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship
title_sort	influence of product attributes on brand preference : the moderating role of salesmanship
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Pengurusan (School of Management)
publishDate	2017
url	http://eprints.usm.my/47709/1/THE%20INFLUENCE%20OF%20PRODUCT%20ATTRIBUTES%20ON%20BRAND%20PREFERENCE%20%28Widyana%20Verawaty%29.pdf%20cut.pdf
_version_	1747821819734261760

The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship

Similar Items