The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship
The aim of this study is to understand how product attributes determine brand preference and to investigate the impact of utilitarian and hedonic attributes on brand preference. Furthermore, this study addresses how attitude towards brand and role of salesmanship in influencing brand preference.
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my-usm-ep.477092020-10-23T02:36:07Z The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship 2017-10 Siregar, Widyana Verawaty HD28-70 Management. Industrial Management The aim of this study is to understand how product attributes determine brand preference and to investigate the impact of utilitarian and hedonic attributes on brand preference. Furthermore, this study addresses how attitude towards brand and role of salesmanship in influencing brand preference. 2017-10 Thesis http://eprints.usm.my/47709/ http://eprints.usm.my/47709/1/THE%20INFLUENCE%20OF%20PRODUCT%20ATTRIBUTES%20ON%20BRAND%20PREFERENCE%20%28Widyana%20Verawaty%29.pdf%20cut.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Pengurusan (School of Management) |
| institution |
Universiti Sains Malaysia |
| collection |
USM Institutional Repository |
| language |
English |
| topic |
HD28-70 Management Industrial Management |
| spellingShingle |
HD28-70 Management Industrial Management Siregar, Widyana Verawaty The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship |
| description |
The aim of this study is to understand how product attributes determine brand preference and to investigate the impact of utilitarian and hedonic attributes on brand preference. Furthermore, this study addresses how attitude towards brand and role of salesmanship in influencing brand preference. |
| format |
Thesis |
| qualification_name |
Doctor of Philosophy (PhD.) |
| qualification_level |
Doctorate |
| author |
Siregar, Widyana Verawaty |
| author_facet |
Siregar, Widyana Verawaty |
| author_sort |
Siregar, Widyana Verawaty |
| title |
The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship |
| title_short |
The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship |
| title_full |
The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship |
| title_fullStr |
The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship |
| title_full_unstemmed |
The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship |
| title_sort |
influence of product attributes on brand preference : the moderating role of salesmanship |
| granting_institution |
Universiti Sains Malaysia |
| granting_department |
Pusat Pengajian Pengurusan (School of Management) |
| publishDate |
2017 |
| url |
http://eprints.usm.my/47709/1/THE%20INFLUENCE%20OF%20PRODUCT%20ATTRIBUTES%20ON%20BRAND%20PREFERENCE%20%28Widyana%20Verawaty%29.pdf%20cut.pdf |
| _version_ |
1747821819734261760 |