The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship

The aim of this study is to understand how product attributes determine brand preference and to investigate the impact of utilitarian and hedonic attributes on brand preference. Furthermore, this study addresses how attitude towards brand and role of salesmanship in influencing brand preference.

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书目详细资料
主要作者:	Siregar, Widyana Verawaty
格式:	Thesis
语言:	English
出版:	2017
主题:	HD28-70 Management Industrial Management
在线阅读:	http://eprints.usm.my/47709/1/THE%20INFLUENCE%20OF%20PRODUCT%20ATTRIBUTES%20ON%20BRAND%20PREFERENCE%20%28Widyana%20Verawaty%29.pdf%20cut.pdf
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