The Influence Of Destination Attractiveness And Visitor Segmentation On Holistic And Conative Outcomes

The demand for nature-based tourism globally, highlights the importance of this sector for Malaysia, being a country rich in biodiversity. The challenge faced though is on how to contain mass tourism but still generate revenue. This problem can be overcome by improving the quality of the attracti...

Full description

Saved in:

Bibliographic Details
Main Author:	Easvaralingam, Yalini
Format:	Thesis
Language:	English
Published:	2019
Subjects:	HD28-70 Management Industrial Management
Online Access:	http://eprints.usm.my/48370/1/YALINI%20AP%20EASVARALINGAM%20cut.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-usm-ep.48370
record_format	uketd_dc
spelling	my-usm-ep.483702021-02-21T08:22:03Z The Influence Of Destination Attractiveness And Visitor Segmentation On Holistic And Conative Outcomes 2019-08 Easvaralingam, Yalini HD28-70 Management. Industrial Management The demand for nature-based tourism globally, highlights the importance of this sector for Malaysia, being a country rich in biodiversity. The challenge faced though is on how to contain mass tourism but still generate revenue. This problem can be overcome by improving the quality of the attractions and examining the influence of visitor segmentation. The objective of this research is to evaluate the influence of destination attractiveness constructs such as core functional attractions, supporting functional attractions, core and supporting psychological constructs and the unique construct on holistic and conative outcomes via the mediating effect of the affective construct. Another objective is to compare the importance of the destination attractiveness constructs with the performance of the constructs in influencing holistic and conative outcomes. The final objective is to identify visitor segmentation criteria and examine the influences of destination attractiveness on holistic and conative outcomes by visitor segmentation. The visitor segmentation constructs are such as travel motivation, familiarity towards nature-based destinations and countrylevel familiarity plus individual-level attraction towards Malaysia. Questionnaires were distributed to 522 visitors of Taman Negara Pahang, Kinabalu National Park and Mulu National Park. Quantitative and qualitative data were collected and analyzed using graphical and descriptive statistics, bivariate tests and multivariate Partial Least Squares Structural Equation Modelling (PLS-SEM). 2019-08 Thesis http://eprints.usm.my/48370/ http://eprints.usm.my/48370/1/YALINI%20AP%20EASVARALINGAM%20cut.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Pengurusan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HD28-70 Management Industrial Management
spellingShingle	HD28-70 Management Industrial Management Easvaralingam, Yalini The Influence Of Destination Attractiveness And Visitor Segmentation On Holistic And Conative Outcomes
description	The demand for nature-based tourism globally, highlights the importance of this sector for Malaysia, being a country rich in biodiversity. The challenge faced though is on how to contain mass tourism but still generate revenue. This problem can be overcome by improving the quality of the attractions and examining the influence of visitor segmentation. The objective of this research is to evaluate the influence of destination attractiveness constructs such as core functional attractions, supporting functional attractions, core and supporting psychological constructs and the unique construct on holistic and conative outcomes via the mediating effect of the affective construct. Another objective is to compare the importance of the destination attractiveness constructs with the performance of the constructs in influencing holistic and conative outcomes. The final objective is to identify visitor segmentation criteria and examine the influences of destination attractiveness on holistic and conative outcomes by visitor segmentation. The visitor segmentation constructs are such as travel motivation, familiarity towards nature-based destinations and countrylevel familiarity plus individual-level attraction towards Malaysia. Questionnaires were distributed to 522 visitors of Taman Negara Pahang, Kinabalu National Park and Mulu National Park. Quantitative and qualitative data were collected and analyzed using graphical and descriptive statistics, bivariate tests and multivariate Partial Least Squares Structural Equation Modelling (PLS-SEM).
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Easvaralingam, Yalini
author_facet	Easvaralingam, Yalini
author_sort	Easvaralingam, Yalini
title	The Influence Of Destination Attractiveness And Visitor Segmentation On Holistic And Conative Outcomes
title_short	The Influence Of Destination Attractiveness And Visitor Segmentation On Holistic And Conative Outcomes
title_full	The Influence Of Destination Attractiveness And Visitor Segmentation On Holistic And Conative Outcomes
title_fullStr	The Influence Of Destination Attractiveness And Visitor Segmentation On Holistic And Conative Outcomes
title_full_unstemmed	The Influence Of Destination Attractiveness And Visitor Segmentation On Holistic And Conative Outcomes
title_sort	influence of destination attractiveness and visitor segmentation on holistic and conative outcomes
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Pengurusan
publishDate	2019
url	http://eprints.usm.my/48370/1/YALINI%20AP%20EASVARALINGAM%20cut.pdf
_version_	1747821925502025728

The Influence Of Destination Attractiveness And Visitor Segmentation On Holistic And Conative Outcomes

Similar Items