The Uses And Gratifications Of Facebook.Com: An Exploratory Study Of University Students In Pakistan

Facebook has a high penetration rate among university students in the Pakistan, yet few academic studies seek to theoretically understand its popularity and uses. This study explored university students' uses and gratifications of Facebook.com. The Uses and Gratifications Theory (U&G) appro...

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主要作者: Mahmood, Zubair
格式: Thesis
语言:English
出版: 2019
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在线阅读:http://eprints.usm.my/48371/1/ZUBAIR%20MAHMOOD%20cut.pdf
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