The Effectiveness Of Electronic Word-Of-Mouth In Attracting International Students To Enrol Into Private Universities In Malaysia

In this current competitive environment, it is important for international students to accentuate on information from eWoM to enrol in PrHEI. It has been argued that the quality of information orientation and the credibility of the information orientation source from eWoM can guide international stu...

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Main Author:	Arumugam, Vijayesvaran
Format:	Thesis
Language:	English
Published:	2018
Subjects:	L7-991 Education (General) LA410-2284 Other regions or countries
Online Access:	http://eprints.usm.my/48536/1/VIJAYESVARAN%20AL%20ARUMUGAM_hj.pdf
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id	my-usm-ep.48536
record_format	uketd_dc
spelling	my-usm-ep.485362021-03-08T04:03:26Z The Effectiveness Of Electronic Word-Of-Mouth In Attracting International Students To Enrol Into Private Universities In Malaysia 2018-09 Arumugam, Vijayesvaran L7-991 Education (General) LA410-2284 Other regions or countries In this current competitive environment, it is important for international students to accentuate on information from eWoM to enrol in PrHEI. It has been argued that the quality of information orientation and the credibility of the information orientation source from eWoM can guide international students to enrol in Malaysian PrHEIs. International student mobility and globalisation has triggered universities around the world to compete for students by promoting their universities and courses using a variation of promotion methods. Simultaneously, international students go through a university search, decision-making and selection process using a variety of information sources such as eWoM. Prior to the eWoM, conventional information sources such as print media, broadcast media, education fairs and university websites have been fundamental on HEI marketing methods. The development of WEB 2.0 allows international students to communicate and gather information such as country image, city effect, institution image and programme offered by a HEI via eWoM platform. The acceptance of eWoM platform such as Facebook, LinkedIn, Twitter, Google+, YouTube, now presents an alternative university information source for international student to search in for information and use the information prior to their HEI enrolment. In this manner, investigating and understanding the effectiveness of eWoM in the context of international students could increase the enrolment of international students in Malaysian PrU. 2018-09 Thesis http://eprints.usm.my/48536/ http://eprints.usm.my/48536/1/VIJAYESVARAN%20AL%20ARUMUGAM_hj.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Pengurusan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	L7-991 Education (General) LA410-2284 Other regions or countries
spellingShingle	L7-991 Education (General) LA410-2284 Other regions or countries Arumugam, Vijayesvaran The Effectiveness Of Electronic Word-Of-Mouth In Attracting International Students To Enrol Into Private Universities In Malaysia
description	In this current competitive environment, it is important for international students to accentuate on information from eWoM to enrol in PrHEI. It has been argued that the quality of information orientation and the credibility of the information orientation source from eWoM can guide international students to enrol in Malaysian PrHEIs. International student mobility and globalisation has triggered universities around the world to compete for students by promoting their universities and courses using a variation of promotion methods. Simultaneously, international students go through a university search, decision-making and selection process using a variety of information sources such as eWoM. Prior to the eWoM, conventional information sources such as print media, broadcast media, education fairs and university websites have been fundamental on HEI marketing methods. The development of WEB 2.0 allows international students to communicate and gather information such as country image, city effect, institution image and programme offered by a HEI via eWoM platform. The acceptance of eWoM platform such as Facebook, LinkedIn, Twitter, Google+, YouTube, now presents an alternative university information source for international student to search in for information and use the information prior to their HEI enrolment. In this manner, investigating and understanding the effectiveness of eWoM in the context of international students could increase the enrolment of international students in Malaysian PrU.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Arumugam, Vijayesvaran
author_facet	Arumugam, Vijayesvaran
author_sort	Arumugam, Vijayesvaran
title	The Effectiveness Of Electronic Word-Of-Mouth In Attracting International Students To Enrol Into Private Universities In Malaysia
title_short	The Effectiveness Of Electronic Word-Of-Mouth In Attracting International Students To Enrol Into Private Universities In Malaysia
title_full	The Effectiveness Of Electronic Word-Of-Mouth In Attracting International Students To Enrol Into Private Universities In Malaysia
title_fullStr	The Effectiveness Of Electronic Word-Of-Mouth In Attracting International Students To Enrol Into Private Universities In Malaysia
title_full_unstemmed	The Effectiveness Of Electronic Word-Of-Mouth In Attracting International Students To Enrol Into Private Universities In Malaysia
title_sort	effectiveness of electronic word-of-mouth in attracting international students to enrol into private universities in malaysia
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Pengurusan
publishDate	2018
url	http://eprints.usm.my/48536/1/VIJAYESVARAN%20AL%20ARUMUGAM_hj.pdf
_version_	1747821941829402624

The Effectiveness Of Electronic Word-Of-Mouth In Attracting International Students To Enrol Into Private Universities In Malaysia

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