Political Marketing And Women Candidates In The 2014 Parliamentary Election In The Kingdom Of Bahrain
The 2002 Constitution of Bahrain guarantees electoral rights for men and women. Thus, this political science thesis focuses on the political marketing strategies and tactics used by female candidates to win the 2014 parliamentary election in the Kingdom of Bahrain. The main aims of this study are...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | أطروحة |
| اللغة: | English |
| منشور في: |
2018
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://eprints.usm.my/48548/1/ABDULWAHAB%20YUSUF_hj.pdf |
| الوسوم: |
إضافة وسم
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| الملخص: | The 2002 Constitution of Bahrain guarantees electoral rights for men and
women. Thus, this political science thesis focuses on the political marketing
strategies and tactics used by female candidates to win the 2014 parliamentary
election in the Kingdom of Bahrain. The main aims of this study are to investigate
political marketing awareness and the behavior of the candidates in the light of Arab-
Muslim culture, reflecting on the frameworks adopted, and the electoral orientations
characterized by the performance of the female candidates. This qualitative study
uses Grounded Theory to develop a theory based on collected data. Data was
collected from two sources: in-depth semi-structured interviews and documents. Ten
out of 22 female candidates (i.e. 45.45% of the total nominees) were selected as
informants with diversity of qualification and experience from each of the four
Governorates based on purposive sampling method – three informants won
parliamentary seats, three qualified to the second round and four lost the 2014
Parliamentary Elections. This also reflected the informants’ diverse demography and
cultures considering the cultural diversity across the Governorates. To maintain
validity, the findings were triangulated. To evaluate the informants’ strategies, the
study utilizes Strength, Weaknesses, Opportunity and Threats strategy (SWOT). The
research findings show that the candidates’ behavior was controlled and influenced
by Arab-Muslim culture, notably masculinity, tribalism, stereotype and uncertain
avoidance. |
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