Opinion Leadership Emergence In A Leadership Networked Movement Via Twitter: A Case Study Of #UNDIROSAK

Opinion Leadership Emergence In A Leadership Networked Movement Via Twitter: A Case Study Of #UNDIROSAK

In recent years, a glaring trend that emerges out of 21st century networked movements — where digital technologies such as social media have a key role in choreographing them — is the rise of leaderless movements. This is where these politically-motivated social movements could run within the abs...

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Main Author: Pauzi, Syibratul Fauzana Mohd
Format: Thesis
Language:English
Published: 2020
Subjects:
H1-99 Social sciences (General)
Online Access:http://eprints.usm.my/51617/1/SYIBRATUL%20FAUZANA%20BINTI%20MOHD%20PAUZI%20-%20TESIS%20cut.pdf
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spelling my-usm-ep.516172022-02-22T13:55:28Z Opinion Leadership Emergence In A Leadership Networked Movement Via Twitter: A Case Study Of #UNDIROSAK 2020-06 Pauzi, Syibratul Fauzana Mohd H1-99 Social sciences (General) In recent years, a glaring trend that emerges out of 21st century networked movements — where digital technologies such as social media have a key role in choreographing them — is the rise of leaderless movements. This is where these politically-motivated social movements could run within the absence of any institutional leadership, which raises concerns on the extent of their effectiveness. However, it is found that leaders can still naturally emerge out of these networked movements without any formal appointment or any attempt at a power grab. When trust in representative leadership is decreasing and leaders can emerge naturally out of these leaderless networked movements, it is interesting to understand how they mobilise and sustain. Based on this premise, the researcher attempted to investigate the emergence of leadership within #UndiRosak, a leaderless networked movement where Malaysian voters were weighing the options to spoil their votes in Malaysia’s 14th General Election as a way of expressing dissatisfaction by their limited options of eligible candidates in the election. Guided by three research questions, the study was conducted through a combination of quantitative and qualitative methods, namely thematic analysis and social network analysis, using Twitter data as an archival source. The findings of these research questions suggested that in the absence of traditional institutional leadership in #UndiRosak, a form of opinion leadership — where leaders are identified by their amount of influence within the Twitter network — still emerged. 2020-06 Thesis http://eprints.usm.my/51617/ http://eprints.usm.my/51617/1/SYIBRATUL%20FAUZANA%20BINTI%20MOHD%20PAUZI%20-%20TESIS%20cut.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Sains Kemasarakatan
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic H1-99 Social sciences (General)
spellingShingle H1-99 Social sciences (General)
Pauzi, Syibratul Fauzana Mohd
Opinion Leadership Emergence In A Leadership Networked Movement Via Twitter: A Case Study Of #UNDIROSAK
description In recent years, a glaring trend that emerges out of 21st century networked movements — where digital technologies such as social media have a key role in choreographing them — is the rise of leaderless movements. This is where these politically-motivated social movements could run within the absence of any institutional leadership, which raises concerns on the extent of their effectiveness. However, it is found that leaders can still naturally emerge out of these networked movements without any formal appointment or any attempt at a power grab. When trust in representative leadership is decreasing and leaders can emerge naturally out of these leaderless networked movements, it is interesting to understand how they mobilise and sustain. Based on this premise, the researcher attempted to investigate the emergence of leadership within #UndiRosak, a leaderless networked movement where Malaysian voters were weighing the options to spoil their votes in Malaysia’s 14th General Election as a way of expressing dissatisfaction by their limited options of eligible candidates in the election. Guided by three research questions, the study was conducted through a combination of quantitative and qualitative methods, namely thematic analysis and social network analysis, using Twitter data as an archival source. The findings of these research questions suggested that in the absence of traditional institutional leadership in #UndiRosak, a form of opinion leadership — where leaders are identified by their amount of influence within the Twitter network — still emerged.
format Thesis
qualification_name Doctor of Philosophy (PhD.)
qualification_level Doctorate
author Pauzi, Syibratul Fauzana Mohd
author_facet Pauzi, Syibratul Fauzana Mohd
author_sort Pauzi, Syibratul Fauzana Mohd
title Opinion Leadership Emergence In A Leadership Networked Movement Via Twitter: A Case Study Of #UNDIROSAK
title_short Opinion Leadership Emergence In A Leadership Networked Movement Via Twitter: A Case Study Of #UNDIROSAK
title_full Opinion Leadership Emergence In A Leadership Networked Movement Via Twitter: A Case Study Of #UNDIROSAK
title_fullStr Opinion Leadership Emergence In A Leadership Networked Movement Via Twitter: A Case Study Of #UNDIROSAK
title_full_unstemmed Opinion Leadership Emergence In A Leadership Networked Movement Via Twitter: A Case Study Of #UNDIROSAK
title_sort opinion leadership emergence in a leadership networked movement via twitter: a case study of #undirosak
granting_institution Universiti Sains Malaysia
granting_department Pusat Pengajian Sains Kemasarakatan
publishDate 2020
url http://eprints.usm.my/51617/1/SYIBRATUL%20FAUZANA%20BINTI%20MOHD%20PAUZI%20-%20TESIS%20cut.pdf
_version_ 1747822088776843264

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