Malaysian Consumers’ Intention To Adopt A Smart Speaker In Home Appliances
The adoption of smart speakers in many countries has increased significantly over the years, however, the adoption rate in Malaysia is still quite low. This study provides insights into the Malaysian consumers’ attitude towards intention to adopt smart speakers and evaluates the adoption intentio...
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2022
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my-usm-ep.591842023-08-18T07:23:12Z Malaysian Consumers’ Intention To Adopt A Smart Speaker In Home Appliances 2022-08 Zalman, Puteri Nurafiqah Wahida Wan Mohammad NX1-820 Arts in general The adoption of smart speakers in many countries has increased significantly over the years, however, the adoption rate in Malaysia is still quite low. This study provides insights into the Malaysian consumers’ attitude towards intention to adopt smart speakers and evaluates the adoption intention’s impact as the mediator in the relationship between factors and intention to adopt. This empirical study is based on an online questionnaire using a sample of 200 Malaysian consumers. The relationship between the independent variables (perceived usefulness, perceived ease of use, security and price), the mediator (attitude) and the dependent variable (intention to adopt) were examined using regression analysis, Baron and Kenny’s (1986) tests of mediation, and others. This study also examined if gender and age moderate attitude. The result reveals that attitude plays an important role as it mediates the relationship between the factors and intention to adopt. Factors such as PU, PEOU, security and price are all important factors especially to the Malaysian consumer as this influences their attitude to adopt smart speakers. This study has extended the literature in linking the relationship between attitude, factors and intention to adopt. This study took place during the COVID19 pandemic where many people worked from home or had lost their jobs. This could cause many participants to see smart speakers as expensive and not a necessity which could affect the results. 2022-08 Thesis http://eprints.usm.my/59184/ http://eprints.usm.my/59184/1/PUTERI%20NURAFIQAH%20WAHIDA%20BINTI%20WAN%20MOHAMMAD%20ZALMAN%20-%20TESIS%20cut.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Pengurusan |
| institution |
Universiti Sains Malaysia |
| collection |
USM Institutional Repository |
| language |
English |
| topic |
NX1-820 Arts in general |
| spellingShingle |
NX1-820 Arts in general Zalman, Puteri Nurafiqah Wahida Wan Mohammad Malaysian Consumers’ Intention To Adopt A Smart Speaker In Home Appliances |
| description |
The adoption of smart speakers in many countries has increased significantly
over the years, however, the adoption rate in Malaysia is still quite low. This study
provides insights into the Malaysian consumers’ attitude towards intention to adopt
smart speakers and evaluates the adoption intention’s impact as the mediator in the
relationship between factors and intention to adopt. This empirical study is based on
an online questionnaire using a sample of 200 Malaysian consumers. The relationship
between the independent variables (perceived usefulness, perceived ease of use,
security and price), the mediator (attitude) and the dependent variable (intention to
adopt) were examined using regression analysis, Baron and Kenny’s (1986) tests of
mediation, and others. This study also examined if gender and age moderate attitude.
The result reveals that attitude plays an important role as it mediates the relationship
between the factors and intention to adopt. Factors such as PU, PEOU, security and
price are all important factors especially to the Malaysian consumer as this influences
their attitude to adopt smart speakers. This study has extended the literature in linking
the relationship between attitude, factors and intention to adopt. This study took place
during the COVID19 pandemic where many people worked from home or had lost
their jobs. This could cause many participants to see smart speakers as expensive and
not a necessity which could affect the results. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Zalman, Puteri Nurafiqah Wahida Wan Mohammad |
| author_facet |
Zalman, Puteri Nurafiqah Wahida Wan Mohammad |
| author_sort |
Zalman, Puteri Nurafiqah Wahida Wan Mohammad |
| title |
Malaysian Consumers’ Intention To
Adopt A Smart Speaker In Home
Appliances |
| title_short |
Malaysian Consumers’ Intention To
Adopt A Smart Speaker In Home
Appliances |
| title_full |
Malaysian Consumers’ Intention To
Adopt A Smart Speaker In Home
Appliances |
| title_fullStr |
Malaysian Consumers’ Intention To
Adopt A Smart Speaker In Home
Appliances |
| title_full_unstemmed |
Malaysian Consumers’ Intention To
Adopt A Smart Speaker In Home
Appliances |
| title_sort |
malaysian consumers’ intention to
adopt a smart speaker in home
appliances |
| granting_institution |
Universiti Sains Malaysia |
| granting_department |
Pusat Pengajian Pengurusan |
| publishDate |
2022 |
| url |
http://eprints.usm.my/59184/1/PUTERI%20NURAFIQAH%20WAHIDA%20BINTI%20WAN%20MOHAMMAD%20ZALMAN%20-%20TESIS%20cut.pdf |
| _version_ |
1776101263204679680 |