Modeling Political Participation Through Social Media Communication Effects: The Role Of Partisanship Among Young Voters In Pakistan

Political participation has always been considered a decisive component of politics that is essential for the strength of the political system in a democratic country. While research has established the positive impact of social media use on political participation and identified a rise in social me...

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Main Author:	Tariq, Rehan
Format:	Thesis
Language:	English
Published:	2022
Subjects:	JA Political science (General)
Online Access:	http://eprints.usm.my/59186/1/REHAN%20TARIQ%20-%20TESIS%20cut.pdf
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id	my-usm-ep.59186
record_format	uketd_dc
spelling	my-usm-ep.591862023-08-18T08:09:31Z Modeling Political Participation Through Social Media Communication Effects: The Role Of Partisanship Among Young Voters In Pakistan 2022-07 Tariq, Rehan JA Political science (General) Political participation has always been considered a decisive component of politics that is essential for the strength of the political system in a democratic country. While research has established the positive impact of social media use on political participation and identified a rise in social media use in Pakistan, the problem of political disengagement among young voters raised severe concerns for the democratic system of the country. To address this problem, this study described social media communication’s effects for modelling political participation of young voters in Pakistan. The suggested model of this study, which is based on the O-S-R-O-R (Orientation-Stimuli-Orientation-Response) model of communication mediation, elucidates that the pathway from social media use to political participation is not simple but complex with specific mediating and moderating paths. Focusing on partisanship in the cultural context of Pakistan, this study applies Social Identity Theory (SIT) to explain the role of partisanship as a psychological disposition. A combination of SIT and O-S-R-O-R assisted in explaining different mediating and moderating paths. A survey was conducted to test the model on young voters (N= 410) in Pakistan aged between 18 to 29 years. A snowball sampling technique was used to select the study sample. The study findings advanced the communication mediation model as moderated mediation model of social media communication effects. The findings have policy implications for political institutions, political parties, and media organizations in Pakistan. 2022-07 Thesis http://eprints.usm.my/59186/ http://eprints.usm.my/59186/1/REHAN%20TARIQ%20-%20TESIS%20cut.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Komunikasi
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	JA Political science (General)
spellingShingle	JA Political science (General) Tariq, Rehan Modeling Political Participation Through Social Media Communication Effects: The Role Of Partisanship Among Young Voters In Pakistan
description	Political participation has always been considered a decisive component of politics that is essential for the strength of the political system in a democratic country. While research has established the positive impact of social media use on political participation and identified a rise in social media use in Pakistan, the problem of political disengagement among young voters raised severe concerns for the democratic system of the country. To address this problem, this study described social media communication’s effects for modelling political participation of young voters in Pakistan. The suggested model of this study, which is based on the O-S-R-O-R (Orientation-Stimuli-Orientation-Response) model of communication mediation, elucidates that the pathway from social media use to political participation is not simple but complex with specific mediating and moderating paths. Focusing on partisanship in the cultural context of Pakistan, this study applies Social Identity Theory (SIT) to explain the role of partisanship as a psychological disposition. A combination of SIT and O-S-R-O-R assisted in explaining different mediating and moderating paths. A survey was conducted to test the model on young voters (N= 410) in Pakistan aged between 18 to 29 years. A snowball sampling technique was used to select the study sample. The study findings advanced the communication mediation model as moderated mediation model of social media communication effects. The findings have policy implications for political institutions, political parties, and media organizations in Pakistan.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Tariq, Rehan
author_facet	Tariq, Rehan
author_sort	Tariq, Rehan
title	Modeling Political Participation Through Social Media Communication Effects: The Role Of Partisanship Among Young Voters In Pakistan
title_short	Modeling Political Participation Through Social Media Communication Effects: The Role Of Partisanship Among Young Voters In Pakistan
title_full	Modeling Political Participation Through Social Media Communication Effects: The Role Of Partisanship Among Young Voters In Pakistan
title_fullStr	Modeling Political Participation Through Social Media Communication Effects: The Role Of Partisanship Among Young Voters In Pakistan
title_full_unstemmed	Modeling Political Participation Through Social Media Communication Effects: The Role Of Partisanship Among Young Voters In Pakistan
title_sort	modeling political participation through social media communication effects: the role of partisanship among young voters in pakistan
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Komunikasi
publishDate	2022
url	http://eprints.usm.my/59186/1/REHAN%20TARIQ%20-%20TESIS%20cut.pdf
_version_	1776101263683878912

Modeling Political Participation Through Social Media Communication Effects: The Role Of Partisanship Among Young Voters In Pakistan

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