Digital Business Model Innovation And Smes Competitiveness: The Contingent Role Of Organizational Culture
Small and medium-sized enterprises (SMEs) play a predominant role in fostering the digital economic performance of Malaysia. Achieving this requires innovating digital business models to improve the flexibility and speed of SMEs responding to market changes in a volatile digital landscape. Anchored...
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| Format: | Thesis |
| Language: | English |
| Published: |
2022
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| Online Access: | http://eprints.usm.my/59330/1/24%20Pages%20from%20TEOH%20MING%20FANG%20-%20TESIS.pdf |
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