Muslim Consumers’ Behavior And Responses Towards Halal Logo Jakim

Past literature had shown many cases of abused and manipulated halal logo which affects the knowledge and understanding of the consumers, that introduced to minimise doubtful transactions and confusion for Muslim consumers. This indicates an immediate study to understand the behaviour and responses...

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Main Author:	Mahmud Zuhudi, Nurul Wahidah
Format:	Thesis
Language:	English
Published:	2021
Subjects:	NX1-820 Arts in general
Online Access:	http://eprints.usm.my/59341/1/NURUL%20WAHIDAH%20BINTI%20MAHMUD%20ZUHUDI%20-%20TESIS%20cut.pdf
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id	my-usm-ep.59341
record_format	uketd_dc
spelling	my-usm-ep.593412023-09-06T08:56:27Z Muslim Consumers’ Behavior And Responses Towards Halal Logo Jakim 2021-10 Mahmud Zuhudi, Nurul Wahidah NX1-820 Arts in general Past literature had shown many cases of abused and manipulated halal logo which affects the knowledge and understanding of the consumers, that introduced to minimise doubtful transactions and confusion for Muslim consumers. This indicates an immediate study to understand the behaviour and responses of Muslim consumers towards JAKIM halal logo by focusing on their levels of halal related knowledge, awareness and confidence in their daily consumption and routines. The study explores a mixed method of phenomenology model (1994) with thematic analysis (2006) in analysing the verbatim data. 2021-10 Thesis http://eprints.usm.my/59341/ http://eprints.usm.my/59341/1/NURUL%20WAHIDAH%20BINTI%20MAHMUD%20ZUHUDI%20-%20TESIS%20cut.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Seni (School of the Arts)
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	NX1-820 Arts in general
spellingShingle	NX1-820 Arts in general Mahmud Zuhudi, Nurul Wahidah Muslim Consumers’ Behavior And Responses Towards Halal Logo Jakim
description	Past literature had shown many cases of abused and manipulated halal logo which affects the knowledge and understanding of the consumers, that introduced to minimise doubtful transactions and confusion for Muslim consumers. This indicates an immediate study to understand the behaviour and responses of Muslim consumers towards JAKIM halal logo by focusing on their levels of halal related knowledge, awareness and confidence in their daily consumption and routines. The study explores a mixed method of phenomenology model (1994) with thematic analysis (2006) in analysing the verbatim data.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Mahmud Zuhudi, Nurul Wahidah
author_facet	Mahmud Zuhudi, Nurul Wahidah
author_sort	Mahmud Zuhudi, Nurul Wahidah
title	Muslim Consumers’ Behavior And Responses Towards Halal Logo Jakim
title_short	Muslim Consumers’ Behavior And Responses Towards Halal Logo Jakim
title_full	Muslim Consumers’ Behavior And Responses Towards Halal Logo Jakim
title_fullStr	Muslim Consumers’ Behavior And Responses Towards Halal Logo Jakim
title_full_unstemmed	Muslim Consumers’ Behavior And Responses Towards Halal Logo Jakim
title_sort	muslim consumers’ behavior and responses towards halal logo jakim
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Seni (School of the Arts)
publishDate	2021
url	http://eprints.usm.my/59341/1/NURUL%20WAHIDAH%20BINTI%20MAHMUD%20ZUHUDI%20-%20TESIS%20cut.pdf
_version_	1783729536469303296

Muslim Consumers’ Behavior And Responses Towards Halal Logo Jakim

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