Developing An Islamic Framework Of Public Relations Practice For Islamic Banks In Bangladesh

This research tries to understand how the Islamic banks of Bangladesh practice public relations following Islamic principles. It tries to analyse their public relations strategies, functions and activities. It also attempts to analyse their Islamic corporate social responsibility activities as a par...

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Main Author:	Haque, Md Shahidul
Format:	Thesis
Language:	English
Published:	2022
Subjects:	T10.5-11.9 Communication of technical information
Online Access:	http://eprints.usm.my/59352/1/MD%20SHAHIDUL%20HAQUE%20-%20TESIS%20cut.pdf
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id	my-usm-ep.59352
record_format	uketd_dc
spelling	my-usm-ep.593522023-09-11T02:14:09Z Developing An Islamic Framework Of Public Relations Practice For Islamic Banks In Bangladesh 2022-08 Haque, Md Shahidul T10.5-11.9 Communication of technical information This research tries to understand how the Islamic banks of Bangladesh practice public relations following Islamic principles. It tries to analyse their public relations strategies, functions and activities. It also attempts to analyse their Islamic corporate social responsibility activities as a part of public relations. As the previous studies on this issue were mainly conceptual and the researcher did not find any empirical studies in Bangladesh, this study tries to fill this gap. This research aims at developing a framework for Islamic public relations in the Islamic banking industry. A qualitative method was adopted through in-depth interviews with sixteen informants, including eight heads of public relations/corporate communications and eight members of the Shariah secretariat of eight full-fledged Islamic Banks of Bangladesh. Informants were selected using the purposive sampling method. Data were analysed using thematic analysis following the process of coding, categorizing and thematizing. The study found that the public relations departments of Islamic banks in Bangladesh follow Islamic principles in their public relations practice as the Muslim customers usually trust them when Islamic components are used. The Islamic principles are based on religious beliefs, universal values, practical examples of Islamic good public relations practices and Maqasid Shariah. The study also found that the main strategy of Public Relations in Islamic Banks of Bangladesh is to attract Islamic customers through Islamic branding, Islamic culture, Islamic services, and unity in diversity. It also found that they perform some Islamic functions along with the conventional functions of public relations practices. 2022-08 Thesis http://eprints.usm.my/59352/ http://eprints.usm.my/59352/1/MD%20SHAHIDUL%20HAQUE%20-%20TESIS%20cut.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Komunikasi
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	T10.5-11.9 Communication of technical information
spellingShingle	T10.5-11.9 Communication of technical information Haque, Md Shahidul Developing An Islamic Framework Of Public Relations Practice For Islamic Banks In Bangladesh
description	This research tries to understand how the Islamic banks of Bangladesh practice public relations following Islamic principles. It tries to analyse their public relations strategies, functions and activities. It also attempts to analyse their Islamic corporate social responsibility activities as a part of public relations. As the previous studies on this issue were mainly conceptual and the researcher did not find any empirical studies in Bangladesh, this study tries to fill this gap. This research aims at developing a framework for Islamic public relations in the Islamic banking industry. A qualitative method was adopted through in-depth interviews with sixteen informants, including eight heads of public relations/corporate communications and eight members of the Shariah secretariat of eight full-fledged Islamic Banks of Bangladesh. Informants were selected using the purposive sampling method. Data were analysed using thematic analysis following the process of coding, categorizing and thematizing. The study found that the public relations departments of Islamic banks in Bangladesh follow Islamic principles in their public relations practice as the Muslim customers usually trust them when Islamic components are used. The Islamic principles are based on religious beliefs, universal values, practical examples of Islamic good public relations practices and Maqasid Shariah. The study also found that the main strategy of Public Relations in Islamic Banks of Bangladesh is to attract Islamic customers through Islamic branding, Islamic culture, Islamic services, and unity in diversity. It also found that they perform some Islamic functions along with the conventional functions of public relations practices.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Haque, Md Shahidul
author_facet	Haque, Md Shahidul
author_sort	Haque, Md Shahidul
title	Developing An Islamic Framework Of Public Relations Practice For Islamic Banks In Bangladesh
title_short	Developing An Islamic Framework Of Public Relations Practice For Islamic Banks In Bangladesh
title_full	Developing An Islamic Framework Of Public Relations Practice For Islamic Banks In Bangladesh
title_fullStr	Developing An Islamic Framework Of Public Relations Practice For Islamic Banks In Bangladesh
title_full_unstemmed	Developing An Islamic Framework Of Public Relations Practice For Islamic Banks In Bangladesh
title_sort	developing an islamic framework of public relations practice for islamic banks in bangladesh
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Komunikasi
publishDate	2022
url	http://eprints.usm.my/59352/1/MD%20SHAHIDUL%20HAQUE%20-%20TESIS%20cut.pdf
_version_	1783729538979594240

Developing An Islamic Framework Of Public Relations Practice For Islamic Banks In Bangladesh

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