A Model For The Fuzzy Front End Of New Product Development Process
In general, New Product Development (NPD) methodology can be broken down into five phases, Strategic Planning. Idea Generation, Pretechnical Evaluation, Technical Development, and Commercialization. The first three steps are known as the front end and the last two are known as the back-end of the...
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| Format: | Thesis |
| Language: | English |
| Published: |
2016
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| Online Access: | http://eprints.usm.my/59467/1/24%20Pages%20from%2000001589189.pdf |
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