Customers Co-Creation Intention: The Mediating Role Of Customer Brand Engagement On Social Media In Fashion Retail
Social media has become an important channel for marketing activities shaping customer brand engagement (CBE) and interactions. Empowered by the rise of social media, customers are no longer a ‘passive audience’ but ‘active co-producers’ who engage in behaviours that strengthen their relationship...
Saved in:
Main Author: | Abdelaziz, Kesmat Mohamed Elsayed |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2022
|
Subjects: | |
Online Access: | http://eprints.usm.my/59546/1/24%20Pages%20from%20KESMAT%20MOHAMED%20EL%20SAYED%20ABDELAZIZ.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Antecedents And Outcomes Of
Customer Engagement Behavior In The
Airline Brand Fan Pages
by: Chuah, Hui Wen
Published: (2019) -
Customer-Based Brand Equity Effects on Consumer Responses : A Study on Mobile Phone Brand
by: Shazana, Mohd. Shariff
Published: (2002) -
The role of customer brand engagement in Facebook fan page
by: Ho, Peng Han
Published: (2015) -
Effect of retail service quality on switching intentions among hypermarket customers
by: Jabeen, Samrena
Published: (2019) -
Brand equity drivers, brand affect, and brand engagement in the automobile market of Pakistan
by: Farhat, Kashif
Published: (2020)