Exploring Destination Brand Identity Of Lenggong Valley World Heritage Site From The Perspective Of Local Community

Strong and sustainable destination branding is critical for destinations to remain competitive in the current tourism industry. However, the existence of multiple stakeholders with different interests poses an intricate challenge. In addition to the challenge of identifying the multiple ‘owners’ of...

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主要作者: Musa, Norfardilawati
格式: Thesis
语言:English
出版: 2022
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在线阅读:http://eprints.usm.my/59818/1/NORFARDILAWATI%20BTE%20MUSA%20-%20TESIS24.pdf
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