Benchmarking Methodology For International Oil Companies Based On The Hybrid Strategy And Strategic Performance
Porter's new strategy (from now on referred to as the hybrid strategy) is based on a mix of differentiation and cost leadership. The literature on hybrid strategy confirms the investigation of such a strategy is mostly limited. With the suspicion of the pure strategies (i.e., differentiation, c...
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| Format: | Thesis |
| Language: | English |
| Published: |
2022
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| Online Access: | http://eprints.usm.my/60025/1/24%20Pages%20from%20ALHAMZAH%20MALIK%20RADHI%20AL%20SAYED%20NOOR.pdf |
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