Information-Seeking Behaviour: Tuberculosis Health-Related Social Media Usage Among Generation Y In Malaysia

This study examines the use of social media related to Tuberculosis (TB) health among Generation Y in Malaysia. Generation Y is the most active generation on social media. However, the search for health information on social media among Generation Y is decreasing, and Generation Y is the largest con...

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Main Author:	Harun, Sarina
Format:	Thesis
Language:	English
Published:	2023
Subjects:	HM811-821 Deviant behavior Social deviance
Online Access:	http://eprints.usm.my/60030/1/SARINA%20HARUN%20-%20TESIS%20cut.pdf
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id	my-usm-ep.60030
record_format	uketd_dc
spelling	my-usm-ep.600302024-02-28T07:37:09Z Information-Seeking Behaviour: Tuberculosis Health-Related Social Media Usage Among Generation Y In Malaysia 2023-10 Harun, Sarina HM811-821 Deviant behavior. Social deviance This study examines the use of social media related to Tuberculosis (TB) health among Generation Y in Malaysia. Generation Y is the most active generation on social media. However, the search for health information on social media among Generation Y is decreasing, and Generation Y is the largest contributor to TB cases in Malaysia. Taking into account the Technology Acceptance Model (TAM), this study offers a more comprehensive theoretical perspective to understand the technological aspects contributing to literacy of perceived ease of use, and perceived usefulness of using social media related to TB health. In addition, perceived susceptibility and perceived severity regarding TB disease and cues to action from the Health Belief Model (HBM) also contribute to literacy in understanding health aspects. Moreover, this study provides a better understanding of the social aspects of Social Capital Theory (SCT), which elucidates the concept of social bonding and social bridging existing in social media. Furthermore, this study also explains the attitude concept from TAM as a mediator between perceived ease of use, perceived severity, cues to action, perceived usefulness, social bonding, and social bridging in the use of social media related to TB health. Four hundred and fifty respondents were involved in the online questionnaire survey to test hypotheses. The collected data were analysed using IBM Statistical Package for Social Science (SPSS) version 23 and Partial Least Squares-Structural Equation Modelling (PLS-SEM). 2023-10 Thesis http://eprints.usm.my/60030/ http://eprints.usm.my/60030/1/SARINA%20HARUN%20-%20TESIS%20cut.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Pengurusan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HM811-821 Deviant behavior Social deviance
spellingShingle	HM811-821 Deviant behavior Social deviance Harun, Sarina Information-Seeking Behaviour: Tuberculosis Health-Related Social Media Usage Among Generation Y In Malaysia
description	This study examines the use of social media related to Tuberculosis (TB) health among Generation Y in Malaysia. Generation Y is the most active generation on social media. However, the search for health information on social media among Generation Y is decreasing, and Generation Y is the largest contributor to TB cases in Malaysia. Taking into account the Technology Acceptance Model (TAM), this study offers a more comprehensive theoretical perspective to understand the technological aspects contributing to literacy of perceived ease of use, and perceived usefulness of using social media related to TB health. In addition, perceived susceptibility and perceived severity regarding TB disease and cues to action from the Health Belief Model (HBM) also contribute to literacy in understanding health aspects. Moreover, this study provides a better understanding of the social aspects of Social Capital Theory (SCT), which elucidates the concept of social bonding and social bridging existing in social media. Furthermore, this study also explains the attitude concept from TAM as a mediator between perceived ease of use, perceived severity, cues to action, perceived usefulness, social bonding, and social bridging in the use of social media related to TB health. Four hundred and fifty respondents were involved in the online questionnaire survey to test hypotheses. The collected data were analysed using IBM Statistical Package for Social Science (SPSS) version 23 and Partial Least Squares-Structural Equation Modelling (PLS-SEM).
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Harun, Sarina
author_facet	Harun, Sarina
author_sort	Harun, Sarina
title	Information-Seeking Behaviour: Tuberculosis Health-Related Social Media Usage Among Generation Y In Malaysia
title_short	Information-Seeking Behaviour: Tuberculosis Health-Related Social Media Usage Among Generation Y In Malaysia
title_full	Information-Seeking Behaviour: Tuberculosis Health-Related Social Media Usage Among Generation Y In Malaysia
title_fullStr	Information-Seeking Behaviour: Tuberculosis Health-Related Social Media Usage Among Generation Y In Malaysia
title_full_unstemmed	Information-Seeking Behaviour: Tuberculosis Health-Related Social Media Usage Among Generation Y In Malaysia
title_sort	information-seeking behaviour: tuberculosis health-related social media usage among generation y in malaysia
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Pengurusan
publishDate	2023
url	http://eprints.usm.my/60030/1/SARINA%20HARUN%20-%20TESIS%20cut.pdf
_version_	1794024078959443968

Information-Seeking Behaviour: Tuberculosis Health-Related Social Media Usage Among Generation Y In Malaysia

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