Assessment Of Digital Marketing Activities, Perception, Attitude, And Factors Impacting Purchasing Decision Of Over-The-Counter Drugs In A Malaysian Population

Digitalization has permeated various daily activities of individuals and organizations. This spread encouraged pharma companies to take advantage of digital marketing strategies to promote over-the-counter (OTC) drugs that have fewer marketing restrictions. The value of these drugs is becoming great...

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Bibliographic Details
Main Author: Anis, Mohamad Saleem
Format: Thesis
Language:English
Published: 2022
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Online Access:http://eprints.usm.my/60049/1/24%20Pages%20from%20MOHAMAD%20SALEEM%20ANIS.pdf
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